Whether you’re a marketing leader who prefers to work with a handful of technology vendors or you have a stack comprising dozens of software solutions, you know these tools must work together to deliver results. But this notion of marketing technology integration is often ambiguous. There are myriad ways to sync data, content and business logic across systems to deliver cohesive, intuitive experiences across different customer journeys.
May 10, 2019
Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.