Whether you’re a marketing leader who prefers to work with a handful of technology vendors or you have a stack comprising dozens of software solutions, you know these tools must work together to deliver results. But this notion of marketing technology integration is often ambiguous. There are myriad ways to sync data, content and business logic across systems to deliver cohesive, intuitive experiences across different customer journeys.
November 09, 2018
Martech spend rises to nearly one-third of budgets as marketers look to test, embed and scale technology across the enterprise.