Whether you’re a marketing leader who prefers to work with a handful of technology vendors or you have a stack comprising dozens of software solutions, you know these tools must work together to deliver results. But this notion of marketing technology integration is often ambiguous. There are myriad ways to sync data, content and business logic across systems to deliver cohesive, intuitive experiences across different customer journeys.
October 08, 2020
The Gartner Hype Cycle for Digital Marketing, 2020 highlights digital marketing technologies that have the capability to transform how marketers respond to changing conditions.