The entire social media landscape and operating environment have shifted to something unrecognizable, even when looking back a mere five years. Paid social advertising is now critical for reach and engagement, visual media and live video streaming have become basic campaign tactics and new platforms — such as Snapchat, WeChat and Facebook Messenger — signal that social media has fundamentally changed.
Camilla is aware of these innovations, but struggles to understand how best to tap into them and visualize how the pieces fit together. She wants to better understand where social media marketing is heading.
“Gartner research on five new trends impacting social media outlines the opportunity marketing leaders have to take a fresh approach to their craft and deliver better business results,” says Elizabeth Shaw, Senior Director Analyst, Gartner for Marketers.