As 2020 comes to an end, marketers still grapple with the fallout of the global pandemic and societal unrest that marked the year and made it so difficult to predict what lies ahead. The one clear forecast in the crystal ball is that the events that transformed 2020 offer vast opportunities as well as challenges for marketing leaders and their teams.
“The need for vision, innovation and transformation has never been more pronounced,” said Jennifer Polk, VP Analyst, Gartner, at the virtual Gartner Marketing Symposium/Xpo® 2020. “Businesses must rethink how to enable consumers’ shift to a digital and virtual world while safely satisfying demand for shared, tactile experiences.”
Polk shared Gartner marketing predictions for 2021 and beyond, including three key developments.