Today’s world of information overload has drastically altered customer behaviors and how they want to connect with brands. Gone are the days where marketers can rely on their product, service or even brand to attract and retain customers.
At Gartner Marketing Symposium/XpoTM in San Diego, opening keynote speaker Brent Adamson, Distinguished VP, Gartner for Marketers, focused on a key theme that is redefining marketing today: The brands best able to help customers either do something or feel something will win customer loyalty.
“Customers find themselves lost in today’s world — sifting through overwhelming amounts of information, adjusting to rapidly changing technology and struggling with relentless economic fragility, among other polarizing issues. It’s no wonder customers are overwhelmed and worried about the decisions they are making. Because of this, they are now looking to brands for reassurance and help in making the right decision,” said Brent Adamson.