Developing an effective email marketing campaign requires oversight of the end-to-end process, starting with analysis from previous campaigns and understanding that data, and an understanding of how to optimize it.
Another key element of an effective email marketing strategy is a thorough understanding of your demographic. It’s vital that brands comprehend their audiences’ needs and wants. Without mapping out thoughts, behaviors, attitudes and motivations, CMOs run the risk of generic email templates that miss the mark. Gartner has the insights and the expertise to guide you through creating your next email marketing strategy — and building an email campaign that speaks directly to your customers for success.