Gartner Marketing Symposium/Xpo Americas: Day 3 Highlights

December 03, 2020

On Day 3 from the conference, we are highlighting the Gartner top marketing predictions for 2021, how to personalize messaging with data privacy in mind and how marketers can use influence engineering to build trust.

Gartner Unveils Top Marketing Predictions for 2021 and Beyond

December 03, 2020

Gartner, Inc. today revealed its top marketing predictions for 2021 and beyond during the Gartner Marketing Symposium/Xpo, taking place virtually in the Americas December 1-3. Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new normal.”

Gartner Identifies Four Ways Account-Based Marketing Can Improve B2B Personalization Execution at Scale

December 02, 2020

To overcome the complexities of personalization, B2B marketing leaders must leverage account-based marketing (ABM) to improve their ability to execute personalization at scale, according to Gartner, Inc. Gartner defines ABM as a go-to-market strategy in which a supplier targets a set of named contacts and accounts, representing significantly higher expansion or growth opportunities, to receive tailored marketing and sales support.

Gartner Reveals Only 18% of Brands Have Mastered Their Extensive Martech Stack

December 02, 2020

As scrutiny of the value and ROI of marketing technology (martech) grows, only 18% of brands have mastered their extensive martech stack to produce a “gifted” or “genius-level” of marketing performance*, according to Gartner.

Gartner Marketing Symposium/Xpo Americas: Day 2 Highlights

December 02, 2020

On Day 2 from the conference, we are highlighting the latest results on top post-COVID consumer trends and buying behaviors in a recession, drivers of genius martech brands and how ABM can help focus B2B personalization efforts.

Gartner Identifies Three Themes for Marketing Leaders That Will Shape Consumer Values and Buying Behaviors in 2021

December 02, 2020

Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in the coming months, according to Gartner, Inc.

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