Gartner Identifies Four Methods for Measuring Marketing’s Impact

March 04, 2020

Marketing leaders are increasingly responsible for the delivery of sales and revenue, and are faced with the challenge of optimizing the impact of marketing investments beyond their isolated and relative performance, according to Gartner, Inc.

Gartner Says Nearly 90% of Organizations Now Have a Chief Experience Officer or Chief Customer Officer or Equivalents

February 10, 2020

Organizations are taking customer experience (CX) more seriously by committing more resources and talent to the discipline, according to Gartner, Inc.

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

January 15, 2020

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc.

Gartner Identifies Top Five Consumer Trends for Marketing Leaders in 2020

December 11, 2019

Too late to shop green, rise of the rewatch, socialism shift, morphing money and algorithm hacking are the top five consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020.

Gartner Says U.K. Marketing Budgets Have Fallen to Their Lowest Level in More Than Five Years

November 25, 2019

Marketing budgets in the U.K. have shifted downwards, dropping from 11.4% of overall company revenue in 2018 to 9.3% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc.

Gartner Identifies Four Emerging Trends That Will Transform How Marketers Run Their Technology Ecosystems

August 29, 2019

Artificial intelligence (AI) for marketing, customer data platforms (CDPs) and real-time marketing are some of the technologies at the Peak of Inflated Expectations in digital marketing and advertising, according to Gartner, Inc. Among the 28 technologies represented in the Gartner Hype Cycle for Digital Marketing and Advertising 2019 report (see Figure 1), four technologies have the capability to transform how marketers run their technology ecosystems and, ultimately, deliver meaningful customer experiences.

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