Developing an Effective Multichannel Marketing Strategy

Strengthen customer relationships and align multichannel efforts to exceed business goals

Perfecting a multichannel strategy is no easy task

Marketing leaders are growing revenue through multichannel marketing, including digital commerce, social media, mobile marketing and the Internet of Things. Yet 40% of marketers surveyed say using advanced techniques to reach audiences at the right moments remains their top multichannel marketing challenge.

40% of marketers surveyed say using advanced techniques to reach audiences at the right moments remains their top multichannel marketing challenge
I did not have the resources in house, or the talent, for the help that I needed and I needed it in a lot of different areas. I spent a lot of time with Gartner and the was really a team, helping me and my leadership team succeed and go to market quickly...all in all it was a team effort

Leslie Doty

Former CMO, Time, Inc

The benefits of multichannel marketing are rooted in tools, talent and data

The right insights and objectives can help you align your multichannel marketing efforts to data-informed customer personas, strengthen your team’s capabilities and demonstrate a direct impact on bottom-line results.

A bar graph showing the top objectives of marketers, with the highest response being "increase general brand awareness"

Insights you can use

Gartner’s multichannel marketing and cross-channel communication research will help you convert multichannel connections into purposeful, cohesive, ongoing interactions that meet customer and business expectations.

Grow your business with personalized, real-time connections

Prioritize your data, offer tailored help and atomize your content. Learn the steps to build best-in-class marketing personalization campaigns.

Align multichannel marketing initiatives to business goals

When it comes to measurement and optimization of multichannel marketing campaigns, focus on three different categories of metrics around marketing opportunities.

Prioritize critical capabilities to set multichannel marketing up for customer success

Influence decisions made by customers in the moment by growing real-time cross-channel communication. Understand how and when to apply real-time techniques to multichannel marketing.

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Case Study

Client Improves Digital Reputation

Gartner helps a client in the home-building industry with social and mobile marketing best practices to improve positive brand awareness after the housing bubble

Gartner Topic Experts

We understand your challenges. We’ve been there. Our experts bring fresh ideas and best practices from years of success in the field — providing you with the confidence to lead boldly and help your team execute.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.