Marketing leaders are growing revenue through multichannel marketing, including digital commerce, social media, mobile marketing and the Internet of Things. Yet 40% of marketers surveyed say using advanced techniques to reach audiences at the right moments remains their top multichannel marketing challenge.
The right insights and objectives can help you align your multichannel marketing efforts to data-informed customer personas, strengthen your team’s capabilities and demonstrate a direct impact on bottom-line results.
Gartner’s multichannel marketing and cross-channel communication research will help you convert multichannel connections into purposeful, cohesive, ongoing interactions that meet customer and business expectations.
Prioritize your data, offer tailored help and atomize your content. Learn the steps to build best-in-class marketing personalization campaigns.
When it comes to measurement and optimization of multichannel marketing campaigns, focus on three different categories of metrics around marketing opportunities.
Influence decisions made by customers in the moment by growing real-time cross-channel communication. Understand how and when to apply real-time techniques to multichannel marketing.
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