68% of martech leaders face challenges utilizing their stacks’ full breadth of capabilities.
COVID-19 renewed the focus on expanding the use of the marketing technology stack, but marketing leaders struggle to make progress in the utilization of their martech stack capabilities.
Download this research to uncover how to:
- Maximize the utilization of your martech capabilities
- Identify and eliminate marginal or underutilized marketing technology
- Minimize waste and enhance martech effectiveness using agile methodologies