Only 42% of martech stack capabilities are used today, as compared to 58% in 2022.
Since utilization of existing capabilities has decreased, martech leaders should calibrate efforts and ensure that marketing technology investments return value, unlock data and enable growth. Our latest 2022 martech surveyed 324 senior marketing technology decision makers to investigate the state of marketing and communications technology acquisition, adoption and use.
Download the 2022 maretch survey to:
- Maximize the utilization of your martech capabilities
- Discover insights that CMOs can use to calibrate efforts and ensure that marketing technology investment return value, unlock data and enable growth.
- Minimize waste and enhance martech effectiveness using agile methodologies