Automakers are at the edge of a mobility revolution. Age-old problems like price transparency, fragmented sales models and cyclical drops in demand continue to weigh on brands. At the same time, they are being called to meet future challenges. Catalyzed by Tesla’s advancements (both technical and fiscal) and stricter emissions regulations in the EU and China, automakers have ramped up investment in electric and driverless technology and are rushing to bring this technology to market. Eighty-two percent of Index brands have made a public commitment to electrifying their lineup in the near future. Automakers reinforce these commitments on digital channels, allocating marketing dollars to new electric models and transforming their sites into information hubs for new offerings and future initiatives. As automakers approach a new paradigm, they can no longer bank on dealers to execute to the extent that they used to. As such, brands are rapidly developing digital technologies like digital showrooms and price transparency programs to migrate more of the shopping process to digital channels.