Digital IQ Index March 23, 2020

Auto U.S., 2020

Automakers are at the edge of a mobility revolution. Age-old problems like price transparency, fragmented sales models and cyclical drops in demand continue to weigh on brands. At the same time, they are being called to meet future challenges. Catalyzed by Tesla’s advancements (both technical and fiscal) and stricter emissions regulations in the EU and China, automakers have ramped up investment in electric and driverless technology and are rushing to bring this technology to market. Eighty-two percent of Index brands have made a public commitment to electrifying their lineup in the near future. Automakers reinforce these commitments on digital channels, allocating marketing dollars to new electric models and transforming their sites into information hubs for new offerings and future initiatives. As automakers approach a new paradigm, they can no longer bank on dealers to execute to the extent that they used to. As such, brands are rapidly developing digital technologies like digital showrooms and price transparency programs to migrate more of the shopping process to digital channels.

Get the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    45 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Ford

    Genius

    2

    Toyota

    Genius

    3

    Jeep

    Gifted

    4

    Chevrolet

    Gifted

    5

    Hyundai

    Gifted

    6

    RAM

    Gifted

    7

    Volkswagen

    Gifted

    8

    Honda

    Gifted

    9

    Kia

    Gifted

    10

    Nissan

    Gifted

    11

    Lexus

    Gifted

    11

    Porsche

    Gifted

    13

    Volvo

    Gifted

    14

    Mazda

    Gifted

    15

    Mercedes-Benz

    Gifted

    16

    Audi

    Gifted

    17

    Dodge

    Gifted

    18

    BMW

    Gifted

    18

    Subaru

    Gifted

    20

    Acura

    Gifted

    21

    GMC

    Average

    22

    Cadillac

    Average

    23

    Chrysler

    Average

    24

    Tesla

    Average

    25

    Lincoln

    Average

    26

    Land Rover

    Average

    27

    Buick

    Average

    28

    Mitsubishi

    Average

    29

    Alfa Romeo

    Challenged

    30

    Jaguar

    Challenged

    Digital IQ Score By Dimension

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

    Sorry, this feature is not supported on your browser.

    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Sorry, No data match for your criteria. Please refine your filters to display data.

    Sorry, this feature is not supported on your browser.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.