Automakers are at the edge of a mobility revolution. Age-old problems like price transparency, fragmented sales models and cyclical drops in demand continue to weigh on brands. At the same time, they are being called to meet future challenges. Catalyzed by Tesla’s advancements (both technical and fiscal) and stricter emissions regulations in the EU and China, automakers have ramped up investment in electric and driverless technology and are rushing to bring this technology to market. Eighty-two percent of Index brands have made a public commitment to electrifying their lineup in the near future. Automakers reinforce these commitments on digital channels, allocating marketing dollars to new electric models and transforming their sites into information hubs for new offerings and future initiatives. As automakers approach a new paradigm, they can no longer bank on dealers to execute to the extent that they used to. As such, brands are rapidly developing digital technologies like digital showrooms and price transparency programs to migrate more of the shopping process to digital channels.
Digital IQ Index March 23, 2020
Auto U.S., 2020
Rankings
45 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Ford
Genius
2
Toyota
Genius
3
Jeep
Gifted
4
Chevrolet
Gifted
5
Hyundai
Gifted
6
RAM
Gifted
7
Volkswagen
Gifted
8
Honda
Gifted
9
Kia
Gifted
10
Nissan
Gifted
11
Lexus
Gifted
11
Porsche
Gifted
13
Volvo
Gifted
14
Mazda
Gifted
15
Mercedes-Benz
Gifted
16
17
18
18
20
21
22
23
24
25
26
27
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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