Gartner for Marketers Research

Digital IQ Index April 20, 2020

Grocery US 2020

Prior to the outbreak of COVID-19, grocery digital sales in the US from leading grocery brands like Kroger were slowing down. While digital grocery has seen an increase in demand from shoppers, grocers must still continue to take steps to drive the adoption of digital shopping habits through improved site and app functionality. As grocers build their digital shopper bases, they must continue to execute digital strategies with customer agency in mind. Allowing customers to have control over their digital grocery shopping experience, especially during this time, is crucial to developing trust and a loyal customer base in the long run. This requires grocers to critically think about how they can bridge the gap between the in-store and online shopping experience so customer needs are met regardless of where they shop.

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    Rankings

    63 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Amazon

    Genius

    2

    Walmart

    Genius

    3

    Target

    Genius

    4

    Kroger

    Gifted

    5

    Walgreens

    Gifted

    6

    Sam's Club

    Gifted

    7

    Instacart

    Gifted

    8

    CVS Pharmacy

    Gifted

    9

    H-E-B

    Gifted

    10

    Dollar Tree

    Gifted

    11

    Boxed

    Gifted

    12

    Whole Foods

    Gifted

    13

    Publix

    Average

    13

    ShopRite

    Average

    15

    Fred Meyer

    Average

    15

    Thrive Market

    Average

    17

    Costco

    Average

    17

    Safeway

    Average

    19

    BJ's Wholesale Club

    Average

    20

    Albertsons

    Average

    21

    Kmart

    Average

    21

    Ralphs

    Average

    23

    Shipt

    Average

    24

    Hy-Vee

    Average

    24

    Wegmans

    Average

    26

    Dollar General

    Average

    26

    Fry's Food Stores

    Average

    28

    Aldi

    Average

    28

    Rite Aid

    Average

    30

    FreshDirect

    Average

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