Prior to the outbreak of COVID-19, grocery digital sales in the US from leading grocery brands like Kroger were slowing down. While digital grocery has seen an increase in demand from shoppers, grocers must still continue to take steps to drive the adoption of digital shopping habits through improved site and app functionality. As grocers build their digital shopper bases, they must continue to execute digital strategies with customer agency in mind. Allowing customers to have control over their digital grocery shopping experience, especially during this time, is crucial to developing trust and a loyal customer base in the long run. This requires grocers to critically think about how they can bridge the gap between the in-store and online shopping experience so customer needs are met regardless of where they shop.
Digital IQ Index April 20, 2020
Grocery US 2020
Rankings
63 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Amazon
Genius
2
Walmart
Genius
3
Target
Genius
4
Kroger
Gifted
5
Walgreens
Gifted
6
Sam's Club
Gifted
7
Instacart
Gifted
8
CVS Pharmacy
Gifted
9
H-E-B
Gifted
10
Dollar Tree
Gifted
11
Boxed
Gifted
12
Whole Foods
Gifted
13
Publix
Average
13
ShopRite
Average
15
Fred Meyer
Average
15
17
17
19
20
21
21
23
24
24
26
26
28
28
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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