3 Techniques to Prove Marketing Value

How CMOs can defend their marketing budget in an uncertain economy.

Inflation, supply chain constraints and rising talent costs continue to make everything more expensive. If economic conditions degrade further, marketing’s ability to deliver value will be threatened.

This threat calls for CMOs to have a strategy today to defend their marketing budget and prove the value of marketing to the enterprise. 

Gartner's latest 3 techniques to prove marketing value eBook for CMOs reveals guideposts for planning and proving marketing value, to be able to defend your marketing budget.

Use this eBook to:

  • Discover 3 techniques to prove the value of marketing
  • Defend your marketing budget
  • Gain recommendations on what you can do in situations of unavoidable budget cuts

Effectively prove the value of marketing with critical business stakeholders.

 

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3 techniques for CMOs to prove the value of marketing in uncertain times

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    More About Proving The Value of Marketing

    Most companies have clear growth plans. When economic headwinds challenge them, CMOs must show the connection between marketing investments and growth to protect their function from facing a budget setback. To do so, it is important to know the overall value of every marketing dollar spent, communicate that in terms the executive team cares about and highlight strong marketing metrics that tie back to annual strategic priorities. Use our additional How to Prove the Value of Marketing to the Enterprise guide to find out what metrics you can use to link your performance to business outcomes and defend your marketing budget.