Inflation, supply chain constraints and rising talent costs continue to make everything more expensive. If economic conditions degrade further, marketing’s ability to deliver value will be threatened.
This threat calls for CMOs to have a strategy today to defend their marketing budget and prove the value of marketing to the enterprise.
Gartner's latest 3 techniques to prove marketing value eBook for CMOs reveals guideposts for planning and proving marketing value, to be able to defend your marketing budget.
Use this eBook to:
- Discover 3 techniques to prove the value of marketing
- Defend your marketing budget
- Gain recommendations on what you can do in situations of unavoidable budget cuts
Effectively prove the value of marketing with critical business stakeholders.