Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility.
Yet many organizations still rely on traditional, time-intensive planning approaches that produce rigid results. Agile strategic planning provides an alternative that embraces a cycle of planning, evaluation and continuous improvement in response to change.
Use the Gartner research report Uncertain Times Call for Agile Strategic Planning in Marketing to build an adaptive, agile marketing strategy for those immediately impacted today but also to help marketers plan for future potential scenarios.
Use the research to:
- Build an adaptable approach to strategic planning
- Create agile marketing strategy plans that withstand times of uncertainty
- Discover steps to integrate an agile methodology into your marketing strategy