Build an Agile Marketing Strategy

Achieve your goals in uncertain times by improving marketing flexibility and responsiveness.

Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility.

Yet many organizations still rely on traditional, time-intensive planning approaches that produce rigid results. Agile strategic planning provides an alternative that embraces a cycle of planning, evaluation, and continuous improvement in response to change. 

Use the Gartner research report Uncertain Times Call for Agile Strategic Planning in Marketing to build an adaptive, agile marketing strategy for those immediately impacted today, but also to help marketers plan for future potential scenarios.

Use the research to:

  • Build an adaptable approach to strategic planning
  • Create agile marketing strategy plans that withstand times of uncertainty
  • Discover steps to integrate an agile methodology into your marketing strategy

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Build an agile marketing strategy for times of uncertainty.

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    In uncertain times, how will agile marketing be your key to success?

    Fast-changing events with global impact can upend marketing efforts, requiring rapid shifts. CMOs and marketers are expected to react with an agile approach. Yet many organizations still rely on a traditional, time-intensive approach to strategic planning that produces a rigid, proscriptive result. If circumstances change and they always change the existing marketing strategy becomes moot. Along with this hampering your business growth, it also causes dissatisfaction among other marketers in your team. This creates a need for an agile methodology, providing an alternative to traditional marketing. Agile marketing strategy embraces a cycle of continuous planning, evaluation and refinement in response to change.