Customer Experience

Increase customer loyalty and advocacy with smart strategy and investment

Effective customer experience is an enterprisewide effort

Customer experience (CX) is one of the top three areas of marketing investment, so it’s important for marketing leaders to guide and empower everyone across the enterprise to optimize customer interactions. By understanding key customer personas and mapping customer journeys, your organization can design and optimize interactions and deliver innovation.

How we address your top challenges

Use Gartner research on CX to deliver returns on high-value customer experience investments. Our research will help you answer the following top questions:

  • How do I best understand my customers’ needs, expectations and perceptions?
  • How do I plan for, prioritize and execute successful CX projects?
  • How should I measure and communicate the ways CX impacts business KPIs?

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.