The annual Gartner Business Intelligence & Analytics Summit is taking place in Las Vegas March 31- April 2. In the run up to the event, we asked Kurt Schlegel, research vice president at Gartner and conference chair, to share his thoughts on what to expect at the summit, and his outlook on important trends in the business intelligence and analytics market.
Q: What are some of the hot topics within the business intelligence and analytics industry being addressed at this year’s summit?
A: Clearly big data is still a very hot topic. There are no shortages of questions about how to handle the increasing volume, variety, and velocity of data; particularly from machine generated sources. The summit has a track devoted exclusively to big data where analysts including Merv Adrian, Nick Heudecker, Svetlana Sicular, Roxane Edjlali, and Mark Beyer will cover subjects for beginners (e.g. an introduction to Hadoop) to advanced practitioners (e.g. Big Data and the Analytic Art of the Possible). Questions will be answered such as how to incorporate memory analytics, how to define big data maturity, and what is the role of data warehousing in a world of big data.
Q: The Summit theme is “The Future of Your Business: Transparent, Decisive, Personalized”. Why are these three components key in helping to drive business goals?
A: We chose the theme of the summit to be specific about how analytical systems of measurement, classification, and decision support are creating new business models and improving existing models.
Transparent, because increasingly organizations are compelled to share information, particularly analytical information, with their customers, partners and suppliers to strengthen and build more trustworthy business relationships. This trend towards customer facing analytics leverages the Gartner defined Nexus of Forces that examines the synergy of four technology forces: mobile, social, cloud, and information.
Personalized, because business models in the 21st century will increasingly need to personalize the customer experience to succeed. Personalization is based on more granular segmentation of our customers which relies on more precise analytical systems of classification. Think about the customer experience of Pandora or Netflix; but applied to every vertical industry from healthcare to education.
Decisive, because information systems are becoming smarter and will increasingly be able to make business decisions with less input.
Q: What emerging technologies in big data and advanced analytics should organizations be harnessing?
A: Gartner has an entire track devoted to advanced analytics. Analysts including Gareth Herschel, Lisa Kart, Alex Linden, and Doug Laney, will discuss how organizations can build more predictive and prescriptive analytic capabilities. The ability to collect broader information sources through social media, as well as users opting into “quantified self” programs can significantly improve the predictive power of most analytic models.
The summit also offers a roadmap for organizations not ready for predictive and prescriptive analytics that are simply trying to breathe new life into existing BI and analytic programs. The “Jumpstart Your Analytics Program” track includes a number of presentations from Gartner analysts Rita Sallam, Joao Tapadinhas, Carlie Idoine and Ted Friedman discussing how to leverage emerging technologies and practices such as cloud, mobile, interactive visualization and data discovery. This track will also promote best practices in data quality, agile development, and self service.
For more information on the Gartner Business Intelligence & Analytics Summit, taking place March 31- April 2, 2014 in Las Vegas, please visit www.gartner.com/us/bi. Members of the media can register for this event by contacting email@example.com.