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SAO PAULO, Brazil, October 28, 2014

Gartner Says IT Spending in Brazil to Grow 5.7 Percent in 2015

Analysts Advise CIOs to Embrace the Digital Startup within Their Organization During Gartner Symposium/ITxpo 2014, October 27 - 30, in Sao Paulo

IT spending in Brazil is forecast to total $125.3 billion in 2015, a 5.7 percent increase from 2014 projected spending of $118.5 billion and much of this spending will be driven by the digital industrial economy, according to Gartner, Inc.

Cassio Dreyfuss, research vice president at Gartner, provided the latest outlook for the IT industry today to an audience of more than 1,400 CIOs and IT leaders at Gartner Symposium/ITxpo, which is taking place here through October 30. 

“Enterprises today compete globally in all industries. Despite economic deceleration, Brazil demonstrates that IT is well-entrenched in the enterprise core strategy and is seen as a tool for competitiveness development, in best and and in challenging times, as well” said Mr. Dreyfuss. “Software, IT services, and mobile data services will post double-digit growth in 2015, with strong IT demand from vertical industries like banking and securities, manufacturing, natural resources, not to mention consumer markets.”

For 2015 versus 2014, Gartner’s projections show that the devices segment (including PCs, tablets, mobile phones & printers) in Brazil is projected to total $19.1 billion, a 1 percent increase from 2014 spending. Data center systems’ spending is expected to exceed $3 billion, a 7 percent increase from 2014. Software spending will total $5.7 billion, up 13.7 percent; IT services spending will reach $21.5 billion in 2015, up 13.7 percent; and telecom services is projected to total $75.9 billion in 2015, a 4.2 percent increase from 2014.

Every Business Units is a “Technology Startup”

There is a dramatic shift in IT spending power. There is a shift of demand and control away from IT and toward digital business units closer to the customer.

“Thirty-eight percent of total IT spend happens outside of IT already, with a disproportionate amount in digital initiatives. By 2017, it will be over 50 percent,” Mr. Dreyfuss said. “Digital startups sit inside your own organization, in your marketing department, in HR, in logistics and in sales. Your business units are acting as technology startups. Today, every budget is an IT budget, frequently outside of the CIO control – but not outside of the CIO purview. IT Leaders must be called to participate in those decisions, to address issues such as IT economic effectiveness, architecture integration and security optimization.”

Gartner estimates that 50 percent of all technology sales people are actively selling direct to business units, not IT departments. Millions of sales people, and hundreds of thousands of resellers and channel partners are looking for new money flows in the fluid digital world, and they are finding eager buyers.

Become a Bimodal Organization

Bimodal IT , formally supporting two modes of operation, offers a solution to exploit dynamic business opportunities while maintaining operations excellence in its foundation systems. Mode 1 is what Mr. Dreyfuss calls “enterprise strength IT”, and the systems that support it must be reliable,  efficient, scalable and secure. Mode 2, “opportunistic IT”, is driven by often unanticipated opportunities, emphasizing flexibility, agility and speed (like a startup).

Mr. Dreyfuss used the example of smart machines to highlight the type of disruption that characterizes digital business. Smart machines are an emerging “super class” of technologies that perform a wide variety of tasks, of both the physical and the intellectual kind. For example, school computers have been grading multiple choice tests for many years, and now they are grading essays, unstructured tests that require analysis.

“Not only is the grading more accurate, but students actually work harder on their essays when they know they are being graded by a smart machine,” Mr. Dreyfuss said. “Other professional tasks won’t be far behind: financial analysis, medical diagnostics, and data analytics jobs will be impacted.

Smart robots will appear not just on the manufacturing floor, where they do physical work, but in the workplace and even in the home. Smart machines will automate decision making. A modern airplane is a perfect example: hundreds of sensors – Internet of Things at its best – feeding robots that make decisions collaboratively.

Impact of Digital Business on Jobs

Internet of things will generate vast amounts of new information and smart machines will take care of part of it. Digital businesses will impact jobs in different ways. The synergy among technology families – social and mobile tools, for instance – triggers the creation of totally new business models and processes. By 2018, digital businesses will require 50 percent fewer business process workers. However, at the same time, digital business will drive a 500 percent boost in digital jobs.

Hottest Skills in Digital Business

Right now, the hottest skills CIOs must hire or outsource for are:

  • Mobile
  • User Experience
  • Data sciences

In 2017, three years from now, the hottest skills will be:

  • Smart Machines (including the Internet of Things)
  • Robotics
  • Automated Judgment
  • Ethics

Over the next seven years, there will be a surge in new specialized jobs. The top jobs in digital business will be:

  • Integration Specialists
  • Digital Business Architects
  • Regulatory Analysts
  • Risk Professionals

Mr. Dreyfuss explained to the CIOs in the audience, “The new digital startups in your business units are thirsting for data analysts, software developers and cloud vendor management staff, and they are often hiring them faster than IT. They may be experimenting with smart machines, seeking technology expertise IT often doesn't have.

“You must build talent for the digital organization of 2020 now. Not just the digital technology organization, but the whole enterprise. Talent is the key to digital leadership. Build credibilityand drive your enterprise toward its digital business future.”

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency.

Additional information about Gartner Symposium/ITxpo in Sao Paulo is available at http://www.gartner.com/br/symposium. Video replays of keynotes and sessions are available on Gartner Events on Demand at www.gartnerondemand.com. Follow news, photos and video coming from Gartner Symposium/ITxpo on Gartner News at www.gartnernews.com, on Twitter at www.twitter.com/Gartner_incand using #GartnerSym, Facebook at http://www.facebook.com/GartnerSymposium and Linked In at https://www.linkedin.com/groups?gid=1893287.

To register for an upcoming Symposium/ITxpo event, please go to:

November 9-13, Barcelona, Spain: www.gartner.com/eu/symposium

November 17-20, Gold Coast, Australia: www.gartner.com/au/symposium

About Gartner

Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit gartner.com.

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