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SINGAPORE, March 31, 2015

Gartner Says Asia Pacific Devices Shipments to Grow 3.2 Percent in 2015

Sales of Mobile Phones and Ultramobiles Prop Up Overall Devices Market

Combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) in the Asia Pacific region are forecast to total 1.2 billion units in 2015, an increase of 3.2 percent over 2014 (see table 1), according to Gartner, Inc.

“Device penetration is very high in Asia Pacific – at or beyond saturation point in mature markets and major cities in the emerging markets,” said Gartner principal analyst Lillian Tay.

“Market saturation, along with consumers extending the lifetime of their tablets, has caused a re-calibration in the growth trajectory in the market. From 2016, we expect the tablet market to resume growth from a stabilized base.”

The computing devices market is forecast to decline 1.9 percent this year, affected by weak demand for tablets. The PC market overall will continue to grow slightly, as shipments in the premium ultramobile category compensate for a decline in sales of traditional desk-based and notebook PCs.

The overall increase in device shipments is driven by 4.1 percent growth in the mobile phone market, as cheaper priced smartphones stimulate replacements, especially in emerging markets.

“Chinese vendors are aiming to grow in emerging Asian markets for their expansion plans outside China, as the local market is approaching saturation point,” said CK Lu, principal analyst at Gartner.

“However, local currency depreciation against the dollar is deterring Chinese handset makers from pushing down smartphone prices to reach wider segments,” he said. “This could limit their growth in 2015.”

Table 1

Asia Pacific Devices Shipments by Device Type, 2014-2017 (Thousands of Units)

 

2014

2015

2016

2017

Traditional PC (Deskbased and Notebook)

93,122

90,983

90,036

89,233

Ultramobile (Premium)

9,531

13,460

16,115

17,936

PC Market

          102,653

104,442

       106,152

       107,169

Other Ultramobile (Tablets and Clamshells)

67,776

62,816

63,245

63,733

Computing Devices Market

          170,428

       167,258

       169,397

       170,901

Mobile Phones

987,725

1,028,389

1,088,987

1,111,488

Total Devices Market

       1,158,153

    1,195,647

    1,258,384

    1,282,390

Source: Gartner (March 2015)

Note: The Ultramobile (Premium) category includes devices such as Microsoft's Windows 8 Intel x86 products and Apple's MacBook Air.

The Ultramobile (Tablets and Clamshells) category includes devices such as, iPad, iPad Mini, Samsung Galaxy Tab S 10.5, Nexus 7 and Acer Iconia Tab 8, HP Pavilion 11, Lenovo Yoga 2 11 and Dell Inspiron 13.

Gartner's detailed market forecast data is available to Gartner clients in the report “Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2012-2019, 1Q15 Update.

About Gartner

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