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STAMFORD, Conn, May 11, 2020

Gartner Says Customer Service and Support Leaders Must Prioritize Changes in Three Areas to Successfully Implement Work from Home Programs

Service Organizations Must Adapt Leadership Approaches, Performance Management and Incentive Programs to Keep Workforce Engaged

As more organizations around the globe are now working remote due to COVID-19, service leaders must prioritize changes in three key areas, according to Gartner, Inc.

As work-from-home (WFH) becomes a larger part of organizations’ business continuity planning, cost and talent management strategies and 24/7 customer support availability, service leaders must adapt their leadership approaches and systems to keep pace. 

“A work-from-home workforce, if managed and nurtured properly, can raise productivity, engagement and employee retention,” said John Quaglietta, senior director analyst in the Gartner Customer Service & Support practice. “Overseeing a team of work-from-home employees doesn’t come naturally to many leaders who are accustomed to engaging with service reps frequently throughout the day. This will require changes in leadership and management approaches to ensure engagement and productivity, but service leaders should understand that most day-to-day functions will remain relatively the same.” 

An April 17 survey of 59 customer service and support leaders revealed that 80% of customer service and support leaders plan to increase WFH programs as a result of the coronavirus pandemic. The survey also revealed the top areas of concern for service leaders regarding the WFH include: environment (64%), new hire onboarding (64%) and employee well-being (58%) at the top of the list. Technology issues are the least of their concerns (36%).

As service leaders plan for a more remote workforce, Gartner analysts said they must prioritize changes to three key areas: 

Leadership Approach – Communication is one of the key differences when shifting to a WFH approach, so service leaders must ensure they communicate clearly and often with their workforce. Take a proactive approach to WFH culture building, inspire teams to collaborate, and communicate and provide avenues and opportunities for teams to express feedback and participate in WFH program development. Tap into emotional intelligence to read and react to employees virtually and without other physical cues to help simulate that same open-door environment.

Managing Performance – To effectively monitor performance with a WFH workforce, service leaders should take the approach of trust but verify. Implement standards, controls and management systems to enable teams to stay accountable while being able to thrive in this new setting. For example, take the time to understand the performance peaks and personal commitments of individual team members, and develop daily, weekly and monthly performance management reviews.

Incentive and Rewards Programs – Service leaders must rethink how to best motivate team members through different means. Those incentive and reward programs that worked on-site may now be irrelevant in a WFH setting. Instead, recognize team members for qualities and behaviors indicative of successful WFH employees, such as productivity, accountability, collaboration and communication. Rewards programs will need to be augmented as well – these rewards in a WFH setting may include preferential schedules, microshifts, additional paid time off, ergonomic desks and chairs, larger monitors, etc.

For customer service and support leaders who are considering a WFH program, Gartner has produced this infographic that includes consideration points by phase to help speed up their efforts.

How to Start a WFH Program

Source: Gartner (April 2020)

Additional information is available to Gartner for Customer Service & Support Leaders clients in the report “Leading Engaged and Productive Work-From-Home Customer Service Teams.”

Learn more about how to lead organizations through the disruption of coronavirus in the Gartner coronavirus resource center, a collection of complementary Gartner research and webinars to help organizations respond, manage, and prepare for the rapid spread and global impact of COVID-19.

 

About Gartner for Customer Service & Support Leaders

The customer service and support function is vital to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing costs. Gartner’s research, advice and best practices equip customer service and support leaders to design an optimal service channel strategy; measure and reduce customer effort; and hire, develop and retain high-potential frontline talent.

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and an objective resource for more than 15,000 enterprises in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit gartner.com.

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