Press Release


STAMFORD, Conn., September 12, 2022

Gartner Hype Cycle for Supply Chain Strategy Shows Supply Chain Resilience at Peak of Inflated Expectations

  • Key obstacles for adoption are high investment needs and difficulty to achieve measurable return on investment.
  • New additions to the Hype Cycle include machine customers, ecosystem partnerships and hybrid work.

Supply chain resilience has reached the Peak of Inflated Expectations and will arrive at the Plateau of Productivity in five to 10 years, according to the Gartner, Inc. Hype Cycle for Supply Chain Strategy, 2022.

The Peak of Inflated Expectations highlights capabilities where early publicity produces success stories, but expectations rise above the current reality of what can be achieved. Capabilities at the Plateau of Productivity have proven themselves. In this phase, a growing number of organizations feel comfortable with the reduced levels of risk, and the rapid growth phase of adoption begins (see Figure 1).

“Today’s levels of disruption in global supply chains and price inflation have transformed existing notions of resilient operations. Challenges such as those from active conflict, severe weather, cybercrime, trade policy uncertainty and other risks, make improving supply chains’ resilience a key priority,” said Noha Tohamy, distinguished VP analyst with the Gartner Supply Chain practice. “At the same time, the pressure to manage traditional key performance indicators, such as cost still remains.”

Investments into emerging technologies like blockchain and advanced analytics to drive insights and improve decision making will become essential for organizations that want to advance their supply chain resilience. 

Figure 1: Gartner Hype Cycle for Supply Chain Strategy, 2022

Source: Gartner (September 2022)

New Additions Reflect Innovation and Changing Priorities

This year’s Hype Cycle sees three new additions:

  • A machine customer is a nonhuman economic actor that obtains goods or services in exchange for payment. Examples include Internet of Things (IoT)-connected devices that place orders independently, intelligent replenishment algorithms that maintain availability of consumables, and intelligent assistants that suggest deals to consumers.
  •  A supply chain ecosystem partnership is a large community of independent organizations that shares and combines capabilities and develops equitable relationships to generate and exchange value to all participants. The network can grow to become an industry ecosystem when it seeks to amplify the common value to address goals that go beyond efficiency and service to risk mitigation, innovation, and shared purpose such as addressing climate change.
  • Hybrid work is where at least some activities can be done in any location, typically via a laptop or mobile device. With hybrid work, employees may work from a corporate location, from their homes or from so-called “third spaces” such as client sites, airports or coffee shops.

“The new additions to the Hype Cycle show how technology, a different understanding of how to work and collaborate, are changing supply chains. Leaders must use the technologies and capabilities at their disposal to guide their organization in weathering current conditions and position them to thrive in a yet-to-be-imagined future,” Tohamy concluded.

Gartner clients can find more information in “Gartner Hype Cycle for Supply Chain Strategy, 2022”. More information on strategic planning in the supply chain is available here

About Gartner Supply Chain Symposium/Xpo

Gartner experts will provide additional insights on key issues facing supply chain leaders during Gartner Supply Chain Symposium, taking place September 27-29 in London. Gartner Supply Chain Symposium/Xpo delivers the must-have insights, strategies and frameworks for CSCOs and supply chain leaders to drive impact within their organizations. Supply chain leaders will gather to gain a strategic view of the trends disrupting their business and the insights and frameworks they can use to prepare for disruption, enable digital transformation and build sustainability as a competitive advantage.

About the Gartner Supply Chain Practice

The Gartner Supply Chain Practice provides actionable, objective insights for supply chain leaders and their teams, so they can respond to disruption and innovate for the future through leading-edge supply chain management practices. Additional information is available at Follow news and updates from the Gartner Supply Chain Practice on LinkedIn using #GartnerSC. Visit the Supply Chain Newsroom for more information and insights.

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