GAMIFY focuses on the 20% that get it right.
Author Brian Burke has worked with hundreds of business leaders on their gamification strategies and developed the Player Experience Design Process to help organizations succeed. GAMIFY focuses on designing an experience that touches people on an emotional, rather than transactional, level and motivates them to achieve their goals. This, in turn, fulfils the organization's aligned goals. In the end, everyone wins.
Featuring case studies from Quirky, Barclaycard, DIRECTV, Khan Academy and more, GAMIFY helps readers avoid the pitfalls and employ best practices to ensure they join the 20% that succeed.