Technology and service providers need to prepare for a set of external forces that will impact their markets, their clients and their organization. These forces emerge from changing customer demand, shifting industry dynamics, emerging technology and trends, challenges from new (and old) entrants, disruptive business models and geopolitics.
Download the e-book to learn the trends and challenges that tech and service provider leaders will face in the coming year and actions they can take in response:
- General managers
- Product managers
- Product marketers
- Tech CEOs
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