... Competitive and market intelligence silos across the enterprise waste resources and result in misaligned outputs. This Time to Value podcast explores how product leaders can avoid wasted effort, improve product and go-to-market decisions, and measure competitive intelligence to prove business impact ...
Analyst(s): Clifton Gilley | Rahim Kaba | Chris Meering
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... Access Research Already a Gartner client? Just stopping by? Scale and breadth of software and cloud expenditure compel sourcing, procurement and vendor management leaders to reevaluate and consolidate their software reseller contracts. Optimize software reseller value by leveraging this guide to negoti ...
Analyst(s): Christine Tenneson | Stephen White | Dawn Singer
... Access Research Already a Gartner client? Just stopping by? Selecting the right software and cloud reseller to execute and advise on nuanced licensing and contracting detail can be challenging. Sourcing, procurement and vendor management leaders should use this customizable RFP template to enable disci ...
Analyst(s): Stephen White | Christine Tenneson | Dawn Singer
... The personal care market is expanding, presenting an opportunity for digital marketing leaders to capture consumer attention. Learn how top personal care brands optimize digital marketing strategy through refreshing paid keywords, leaning into video advertisements and leveraging influencer content. I ...
Analyst(s): Greg Carlucci | Karen Lee | Nicole Coskren
... Interest in Copilot for Microsoft 365 is growing. However, for most, generative AI is new territory and significant questions remain on how to pilot and assess its value. Application technical professionals should use this report to understand how to effectively pilot Copilot for Microsoft 365. Overv ...
... Access Research Already a Gartner client? Just stopping by? Organizations are struggling to find and retain talent to fill cybersecurity roles due to salary, attrition and work-life balance. Cybersecurity leaders should focus on fostering and retaining promising employees to build succession plans and ...
Analyst(s): Victoria Cason | Richard Addiscott | Fadeen Davis
... Total experience creates shared superior experiences for consumers and employees, supported by better UX and multiple touchpoints. CG and retail CIOs should use this updated research on TX as part of their strategic partnership with business stakeholders. Gartner Research ...
Analyst(s): Jason Wong | Michelle DeClue | Don Scheibenreif
... Technical professionals may consider Oracle’s integrated IaaS and PaaS offerings, including Oracle Autonomous Database and Oracle Exadata Database Service. We assess OCI’s suitability for public cloud, private cloud, multicloud, sovereign cloud, hybrid cloud and edge use cases. Overview Comparison Anal ...
Analyst(s): Adrian Wong | Lydia Leong | Lyn Robison
... In 2024, asset-intensive manufacturing CIOs need to help their enterprises achieve the critical outcomes being sought from digital technology investments. This research offers CIOs insights and advice about how to improve their operating margins and achieve other goals. Gartner Research ...
Analyst(s): Marc Halpern | Kristian Steenstrup | Sudip Pattanayak