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Premium Research Nov 2025
... accurately diagnose the root cause of performance leads to wasted resources on generalized training mandates. Enablement leaders should use this framework to work backward from critical commercial outcomes to prescribe precise, evidence-based skill or system interventions. Gartner Research ...

Analyst(s):   Bill Yetman
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Premium Research Nov 2025
... Any time spent on the wrong priority risks your credibility. Focus on the mission-critical priorities of today’s CIOs to shape your achievement early on, using the insights in our resources to accelerate your impact. Action Name Gartner Insights Abstract ...

Analyst(s):   Kevin Smith
Research June 02 2026
... agent, scoring the interactions against a set of predetermined behaviors and procedures that must be completed. This approach is resource-intensive, limits coverage and overlooks digital channels that are critical for evaluating overall service quality. In contrast, auto QA leverages technology to automatically ...
... addressed. What happens if I don’t comply with the Policy? This depends on the severity of the misuse (see the Misuse Assessment Guide). Why do I have to comply if my competitors don’t? They do, too! If you suspect misuse, please report it online. We will investigate and take action that we feel is necessary ...
Research May 2025
... Access Research Already a Gartner client? CSOs often struggle to articulate a GTM transformation vision that aligns strategic goals with everyday activities. By using the 3 C’s Narrative Model — focusing on commercial impact, customer connectivity and colleague engagement — CSOs will effectively engage ...

Analyst(s):   Rachael Buchler
Premium Research Sep 2025
... Demand generation leaders must evolve their content experience with an AI-first approach. Content planning, development, and amplification must be updated, engaging human buyers and machines (e.g., AI search, assistants and agents), ensuring your content is discoverable, machine-readable, and compelling ...

Analyst(s):   Isoke Mitchell
Research January 22 2026
... continuous labor market sensing — a capability derived from extensive executive network of Gartner, advanced analytics and analyst perspective — that identifies the critical market conditions, emerging issues and trending topics facing organizations today. Attendees participate in live polling to understand — ...
Webinar On-Demand
... insights to help CMOs make the critical shifts required to lead marketing in an AI-driven world. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities. •Identify major trends that will affect CMOs in 2026 •Determine ...

Analyst(s):   Sharon Cantor Ceurvorst   |   Kristina LaRocca-Cerrone
Webinar On-Demand
... related to mis-, dis-, or mal-information, a trend poised to accelerate in the coming years. In an era disrupted by AI and characterized by "truth decay," rapid technological and environmental shifts and a deficit in communications analytics capabilities, CCOs must understand the critical imperatives ...

Analyst(s):   Patryck Allen
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