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Research April 29 2021
... How Do Pessimist Technology Buyers Behave? Inform your product and go-to-market decisions Experts: Emerging Technologies & Trends Research Team Gartner research shows that more than 50% of B2B technology buyers are pessimists (that is, they regret their technology purchase decisions). There are upsides ...
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Research Jan 2013
... Cloud computing adoption is increasing, but even as the hype subsides, the many options still confuse enterprises. Gartner's research will explore trends in the broad market and outline best practices to help IT leaders develop strategies to take advantage of cloud computing capabilities. Analysis Key ...

Analyst(s):   David Smith
Research Mar 2017
... tool, EA and technology innovation leaders can take a leadership position in digital disruptions. When to Use Actionable and Business-Outcome-Driven Ideation Approach to Understand the Current and Future Impacts of Disruptive Trends How to Use This Guide What to Expect From This Guide Downloadable Attachments ...

Analyst(s):   Mike Walker
Research Jan 2020
... Evolution CIO Leadership, Culture and People IT Finance, Cost Optimization, Value and Risk CIO Leadership of Innovation, Disruptive Practices and Emerging Trends CIO Leadership of Strategy, Governance and Operating Models Suggested First Steps Essential Reading Tools and Toolkits Gartner Insights Abstract ...

Analyst(s):   Tsuneo Fujiwara   |   Yuko Adachi   |   Hiroyuki Katayama
Research Oct 2017
... Access Insights Already a Gartner client? Cloud computing has been one of the most disruptive trends in IT markets over the past decade, and future disruptions await. CIOs can benefit from cloud disruptions, or fall victim to market changes wrought by cloud disruptions. Analysis Definition Impact and ...

Analyst(s):   David Smith
Research Feb 2024
... Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Note 1: CRM End-User Spending Forecast Note 2: Regional Trends in CRM End-User Spending Forecast Note 3: CRM 2021 Taxonomy Gartner Insights Abstract ...

Analyst(s):   Alexandre Oddos   |   Amarendra .   |   Roland Johnson   |   Yanna Dharmasthira   |   Julian Poulter
Research Aug 2023
... stiff competition from new and specialist market entrants. Expansion of offerings, industry-specific capabilities and alliances are the key competitive trends that providers must navigate to compete better. Overview Strategic Planning Assumptions Analysis Product or Portfolio Overview How Ashling Partners ...

Analyst(s):   Gunjan Gupta   |   Cathy Tornbohm   |   Arthur Villa
Premium Research Aug 2023
... Gartner First Takes Fresh insights on emerging trends GenAI use cases are continually expanding as new ones emerge, and some are already being implemented. New capabilities offer compelling sales productivity gains, but real risks remain. Application leaders supporting sales can use this guide to better ...

Analyst(s):   Adnan Zijadic   |   Guy Wood   |   Dan Gottlieb   |   Melissa Hilbert   |   Varun Agarwal
Research Mar 2017
... Access Insights Already a Gartner client? New technologies, trends and expectations continue to shape CRM. Gartner's five-competency model allows technology product management leaders of CRM and other customer-facing application vendors to identify their current and future product capabilities to reflect ...

Analyst(s):   Julian Poulter
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