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Premium Research Sep 2026
... meet new regulatory demands, and use AI for secure and personalized customer engagement. This note guides CIOs to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Peer Community Contributor
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Conference September 13 - 14
... Analytics, Vodafone Idea Discover what it’s like to experience Gartner Data & Analytics Summit. Special program Enhance your conference experience with specialized programs. The CDAO Circle Program Designed exclusively for CDAOs, we offer an exclusive experience to help you accelerate your data and analytics ...
Research April 03 2023
... provided new opportunities to reach and engage customers. Yet marketers still struggle to measure the impact of these efforts — both in terms of user experience, commercial returns or ROI. The latest Gartner 2023 Multichannel Marketing Survey highlights a holistic approach supported by a measurement strategy ...
... Future Improve the Employee Experience Mission-critical priority Develop an effective workforce strategy to build a skilled future workforce. How Gartner helped Leveraged Gartner advisory services and benchmarks to identify skills for the future and secure stakeholder buy-in. Business impact Saved time ...
Premium Research Jul 2026
... strategy is focused on delivering the “Autonomous Enterprise.” Its Joule brand represents a range of capabilities from AI assistants and intent-driven experiences, to agent development and orchestration. SAP is making significant investments to infuse AI into SAP applications to help customers transition to ...

Analyst(s):   Denis Torii   |   Dennis Gaughan
Premium Research Jul 2026
... Generative AI is driving a fundamental shift in how customers discover brands and make purchase decisions. Learn how to adapt digital content and experiences to ensure owned and earned touchpoints work together to drive brand preference and commercial growth in the age of answer engine optimization. Overview ...

Analyst(s):   Janine Kanters   |   Alex De Fursac Gash
Premium Research Aug 2026
... Misaligned GTM teams create conflicting priorities and inconsistent customer experiences, which undermine growth. This tool helps product marketing leaders and their cross-functional partners diagnose GTM strategy alignment gaps and drive unified action for stronger execution and greater revenue impact ...

Analyst(s):   Jeff Cohen   |   Rahim Kaba
Research Jul 2026
... Access Insights Already a Gartner client? Companies with over 5,000 employees will experience the highest growth in IT spending. This growth is driven primarily by the AI infrastructure build-outs leading to the overall server spending growth by hyperscalers. Opportunity Overview Notable Changes Methodologies ...

Analyst(s):   Grigory Betskov   |   Amarendra .   |   Neha Sethi   |   Christian Canales   |   Pankaj Verma   |   Megan Fernandez   |   Rishi Padhi   |   Arunasree Cheparthi   |   Adrian O'Connell
Research Jul 2026
... the data platforms for AI race. Competitors should “desilo” data platforms for AI portfolios, embrace multicloud, and defragment current developer experience to catch up. Overview Analysis Gartner Recommended Reading Evolving Insights History Gartner Insights Abstract ...

Analyst(s):   Robin Schumacher   |   Sharat Menon
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