Marketers are struggling to identify metrics that demonstrate multichannel marketing’s effectiveness.
The latest Gartner 2023 Multichannel Marketing Survey highlights a holistic approach supported by a measurement strategy focused on just three to four metric types. This can help organizations make better sense of multichannel marketing’s effectiveness and more confidently communicate its impact on marketing channels and content performance.
You will learn:
- How to effectively manage multichannel marketing complexity
- The right mix of metrics to measure the impact of your efforts
- How to maximize multichannel marketing investments
Download the research now.