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Premium Research Apr 2025
... Enterprises are at different levels of readiness and maturity in their adoption of generative AI. Technology and service providers have a transformational opportunity to provide the software and infrastructure capabilities, as well as the talent and expertise to accelerate the journey. Overview Analys ...

Analyst(s):   Kevin Quinn   |   Radu Miclaus   |   Ben Fieselmann   |   Jim Hare
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Premium Research Jun 2025
... Salesforce’s acquisition of Informatica completed on 18 November 2025 and changes to commercial terms are likely from 2027, but lengthy contracting cycles and vendor lock-in mean SPVM leaders must start planning now to mitigate future pricing increases and contractual risks. More Detail Gartner Recomm ...

Analyst(s):   Jo Liversidge   |   Quintin Casper
Premium Research Aug 2025
... Product leaders face challenges addressing product-service gaps and ensuring their AI and GenAI products resonate with target markets and buyers. To accelerate growth, product leaders must leverage strategic partners to gain deeper insights into buyers and effectively position their offerings. Overvi ...

Analyst(s):   Laz Gonzalez   |   Mark Paine
Premium Research Jan 2024
... Improving customer satisfaction and retention is a key challenge for marketing leaders. MarTech product leaders should use this value scenario to form effective messaging that highlights how their offering will help reduce customer churn rates. Gartner Research ...

Analyst(s):   Precious Ozokpo   |   Mark Stanyer
Premium Research Feb 2023
... organizations that lack self-served, consistent and personalized communications options lose to those who offer lower customer effort and higher derived value. Applications leaders in field and customer service must consolidate technology strengths across both areas to remain relevant. Overview Strategic Planning ...

Analyst(s):   Jim Robinson   |   Drew Kraus   |   Tim Nelms
... Related Gartner resources Improve Service Rep Experience Ignition Guide to Building a Customer Service Journey Map Issue to Channel Mapping Tool Mission-critical priority Drive business impact by reducing cost to serve through a low-effort service strategy. How Gartner helped Gartner identified the opportunities ...
... enhancing their ideation programs, bringing efficiency to product development, and incorporating unmet customer needs into product development. Ms. Boliver brings client-facing commercial experience from her past role in account management. She has a well-rounded understanding of different functional ...
... focus was on technology where he was a systems analyst responsible for implementation of client web solutions. Financial services marketing strategy Customer insights and behaviors Digital marketing strategy and performance Website redesign and optimization Marketing performance measurement Industry Marketing ...
Research Jan 2024
... its focus between acquiring new buyers and driving more value and revenue from the existing base. Customer marketing is an essential discipline to spur that audience to realize value, share experiences and buy more. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Molly Beams   |   Michael Maziarka
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