Ross Cosner is a Vice President and Analyst within Gartner's digital benchmarking practice. Mr. Cosner is the Financial Services sector lead and manages a team that produces research and advises brands across retail banking, private banking, wealth management, asset management and insurance. He helps marketing leaders and practitioners improve their marketing performance across all digital channels and initiatives.
Mr. Cosner's previous experience spans digital strategy, marketing and communications for over 10 years across large financial services companies. He has launched multichannel campaigns, rebranding initiatives and product. He also managed the rollout of companywide technology solutions. Prior to entering the marketing world, his focus was on technology where he was a systems analyst responsible for implementation of client web solutions.
Vice President, Head of Digital Marketing
Senior Vice President, Digital - Global Public Affairs
Digital Marketing Strategy and Execution
Branding and Value Proposition (retired)
Search Strategy and Execution
Digital Performance Benchmarks
M.S., Information Systems, Indiana University, Kelley School of Business, Bloomington, IN
B.S., Informatics, Minor in Business, Indiana University, School of Informatics, Bloomington, IN
1Financial services digital performance benchmarking
2Best practices for building advertising channel strategies
3Combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal profitable customers
4How marketers get the most out of their existing marketing investments before bringing new vendors into the fold
5Top considerations for designing and executing successful multichannel marketing