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Gartner Expert
Ross Cosner
VP Analyst
Ross Cosner is an Industry Analyst (Vice President) in the Gartner for Marketers practice. Mr. Cosner manages Digital IQ research and client advisory work across the Financial Services sector, which includes Retail Banking, Insurance, and Wealth & Asset Management. Coverage areas include B2C, B2B, and B2B2C business models.
Mr. Cosner joined Gartner in 2018 as part of the L2 acquisition. As an industry practitioner, he was hired to grow the Financial Services practice and launch new industry aligned research products.
Previous experience
Mr. Cosner's previous experience spans digital strategy, marketing and communications for over 10 years across large financial services companies. He has launched multichannel campaigns, rebranding initiatives and product. He also managed the rollout of companywide technology solutions. Prior to entering the marketing world, his focus was on technology where he was a systems analyst responsible for implementation of client web solutions.
Professional background
Mizuho Financial Group (Mizuho Americas)
Vice President, Head of Digital Marketing, Americas
Citi
Senior Vice President, Digital - Global Public Affairs
Apparatus
Systems Analyst
Areas of coverage
Digital Marketing Strategy and Execution
Marketing and Communications Leadership and Strategy
Customer Experience
Customer Acquisition and Growth
Industry Marketing Strategy and Execution
Education
M.S., Information Systems, Indiana University, Kelley School of Business, Bloomington, IN
B.S., Informatics, Minor in Business, Indiana University, School of Informatics, Bloomington, IN
Top Issues That I Help Clients Address
1Financial services digital performance benchmarking
2Best practices for building advertising channel strategies
3Combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining customers
4How marketers get the most out of their existing marketing investments before bringing new vendors into the fold
5Top considerations for designing and executing successful multichannel marketing