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Gartner Expert
Ross Cosner
VP Analyst
Ross Cosner is a Gartner VP Analyst working with marketers at leading organizations in digital marketing and AI. Supporting clients across multiple industries, his industry coverage also helps banking and investing clients across B2C, B2B, and B2B2C business models. Mr. Cosner joined Gartner in 2018 as part of the L2 acquisition and is the lead author of Gartner’s Digital IQ benchmark research for banking, wealth, and asset management.
Previous experience
Mr. Cosner's previous experience spans digital strategy, marketing and communications for over 10 years across large financial services companies. He has launched multichannel campaigns, rebranding initiatives and digital products. He also managed the rollout of companywide technology solutions as a product manager and digital change agent. Prior to entering the marketing world, his focus was on technology where he was a systems analyst responsible for implementation of client web solutions.
Professional background
Mizuho Financial Group (Mizuho Americas), Vice President, Head of Digital Marketing, Americas, 2 years
Citi, Senior Vice President, Digital - Global Public Affairs, 8 years
Apparatus (a Virtusa acquisition), Systems Analyst, 2 years
Areas of coverage
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Industry Marketing
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Demand Generation and Sales Alignment
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Marketing Budgets, Data and Analytics
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Marketing and Growth Strategies
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Channel, Campaign and Content Management
Education
M.S., Information Systems, Indiana University, Kelley School of Business, Bloomington, IN
B.S., Informatics, Minor in Business, Indiana University, School of Informatics, Bloomington, IN
Top Issues That I Help Clients Address
Financial services marketing strategy
Customer insights and behaviors
Digital marketing strategy and performance
Website redesign and optimization
Marketing performance measurement