Gartner Expert

Ross Cosner

VP, Advisory

Ross Cosner is a Vice President and Analyst within Gartner's digital benchmarking practice. Mr. Cosner is the Financial Services sector lead and manages a team that produces research and advises brands across retail banking, private banking, wealth management, asset management and insurance. He helps marketing leaders and practitioners improve their marketing performance across all digital channels and initiatives.

Previous experience

Mr. Cosner's previous experience spans digital strategy, marketing and communications for over 10 years across large financial services companies. He has launched multichannel campaigns, rebranding initiatives and product. He also managed the rollout of companywide technology solutions. Prior to entering the marketing world, his focus was on technology where he was a systems analyst responsible for implementation of client web solutions.

Professional background

Mizuho Americas

Vice President, Head of Digital Marketing

Citi

Senior Vice President, Digital - Global Public Affairs

Apparatus

Systems Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Social Marketing

Branding and Value Proposition (retired)

Search Strategy and Execution

Digital Performance Benchmarks

Education

M.S., Information Systems, Indiana University, Kelley School of Business, Bloomington, IN

B.S., Informatics, Minor in Business, Indiana University, School of Informatics, Bloomington, IN

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Top Issues That I Help Clients Address

1Financial services digital performance benchmarking

2Best practices for building advertising channel strategies

3Combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal profitable customers

4How marketers get the most out of their existing marketing investments before bringing new vendors into the fold

5Top considerations for designing and executing successful multichannel marketing