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Premium Research Jul 2026
... assistants and user-intent-driven experiences to agent orchestration for HR, finance and IT. While it has invested heavily in AI, Workday, must focus on customer adoption, capability efficacy and pricing clarity. Gartner Insights Abstract ...

Analyst(s):   Greg Leiter   |   Chris Pang   |   Dennis Gaughan
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Premium Research Jun 2026
... Market expansion succeeds or fails before entry. Use AI to make better market entry decisions by identifying the right markets, targeting the right customers, and designing the right entry strategy before committing capital. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended ...

Analyst(s):   David Furlonger   |   Andy Rowsell-Jones
Premium Research Jun 2026
... AI-enabled churn analysis identifies customers most at risk of nonrenewal and quantifies revenue at risk so finance teams can improve planning and reduce surprise revenue loss. CFOs should reference this implementation guide as they assess, pilot and operationalize this AI use case. Gartner Recommended ...

Analyst(s):   Regina Crowder   |   Idris Evans   |   Twisha Sharma   |   Alex Levine   |   Ash Mehta
Research Oct 2020
... Access Insights Already a Gartner client? Business units need to improve operational efficiency and customer experience. Application leaders should embrace CPaaS as part of this digital journey for foundational CPaaS like SMS, A2P and voice, as well as emerging CPaaS like advanced messaging, biometric ...

Analyst(s):   Lisa Unden-Farboud   |   Daniel O'Connell
... and GenAI prism analysis helped create a user-friendly tool for customers to view how they could implement AI use cases using AWS products. Their insights accelerated the development of the AI Use Case Explorer, ensuring it meets customer needs across industries and functions. Business impact Gartner ...
Article October 06 2026
... decisions will shape how value is created and delivered. Prioritize enterprise value, not automation opportunities Many organizations begin their AI journey by looking for tasks to automate. While this can generate quick wins, it rarely delivers meaningful enterprise value. Instead, leaders should focus ...
... explore what is customer lifetime value and how it can help you better serve your customers. Dive into more insights to attract and retain high-value customers with our on-demand webinar: Understanding Software Buyer Regret: How to Reach the Right Customers and Avoid Churn What is customer lifetime value ...
Premium Research Oct 2025
... The real-time health system (RTHS) is a conceptual framework for healthcare providers on the digital transformation journey. Advanced AI methodologies are making the RTHS a reality. CIOs can use this research to guide their RTHS vision and value proposition. Overview Why This Matters Analysis Next Steps ...

Analyst(s):   Gregg Pessin
Research July 05 2022
... A Digital Twin of a Customer Predicts the Best Consumer Experience Featured article from Gartner Business Quarterly As a result of changing customer behaviors following the COVID-19 pandemic, organizations are being forced to rethink how to anticipate customer behaviors. One way organizations are anticipating ...
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