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... University. Connect with Sierra on LinkedIn. Sources 1. Build, Deploy and Manage a B2B Customer Advocacy Program That Works, Gartner Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of ...
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Research January 27 2026
... Digital Government 2030: Planning for an Uncertain Future Learn how to create a resilient and future-oriented organization. Analyst(s): Dean Lacheca, Bill Finnerty, Cathleen Blanton, Alia Mendonsa The rate of change, and the manner and degree of shifts in government's approach to service delivery, is ...
... Demand With Gartner Digital Markets + 6sense On Demand | 40 minutes As software purchase decisions grow increasingly complex, sales and marketing teams are stretched searching for the 5% of companies in-market each quarter. The new intent data integration between Gartner Digital Markets and 6sense addresses ...
... us” or “Gartner Digital Markets” are references to Capterra Inc., Nubera eBusiness S.L. (GetApp) and Software Advice, Inc., which are subsidiaries of Gartner Inc. and collectively constitute the Gartner Digital Markets group. This Policy only applies to data collected by Gartner Digital Markets via www.gartner.com ...
... The State of Digital Transformation for Financial Services Business-Line Leaders Where do you stand with your current digital strategy? Investor and consumer attention to “digital” is increasing pressure on financial services firms to build a strategy for digital business transformation. Despite this ...
Premium Research Feb 2026
... Digital adoption platforms overlay applications with in-app guidance to boost user adoption, proficiency and engagement, streamlining learning across multiple technologies. This note guides application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Community Contributor
Research January 28 2026
... How to Build and Manage a Digital Workplace Influencers Network Recruit, empower and evaluate influencers. Experts: Dan Wilson, Joe Mariano, Tori Paulman, Tom Cipolla Digital workplace influencers are integral in increasing workforce digital dexterity and technology adoption. Influencers can help bridge ...
Premium Research Jan 2026
... Digital marketing is in a state of transition, with historic team structures no longer supporting modern ways of working. CMOs must realign teams by focusing on change drivers, redefining roles and optimizing each channel to improve performance. Insights at a Glance Strategic Planning Assumption Issue ...

Analyst(s):   Jessica Dervyn   |   Noam Dorros   |   Rene Cizio   |   Matt Moorut   |   Claudia Ratterman
Research Mar 2026
... challenging economic environment. To respond, CIOs should embrace product- oriented delivery that aligns teams to business outcomes. Gartner’s eight digital product patterns provide options ranging from internal process improvements to transformative new ventures. Insights at a Glance Impact Brief Actions ...

Analyst(s):   Chet Geschickter
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