Gartner’s Digital IQ Index: Insurance U.S. 2020 benchmarks the digital performance of 52 insurance brands. Digital marketing leaders should use this research to identify leading and lagging insurance brands across P&C and Life categories and benchmark against peers of similar size and scale.
Gartner Digital IQ Index June 30, 2020
Insurance U.S. 2020
Rankings
52 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Allstate
Genius
2
Progressive Insurance
Genius
3
GEICO
Genius
4
State Farm
Genius
5
Farmers Insurance
Gifted
6
Liberty Mutual Insurance
Gifted
7
Travelers Insurance
Gifted
8
USAA
Gifted
9
Nationwide
Gifted
9
esurance
Gifted
11
American Family Insurance
Gifted
12
Prudential
Gifted
12
The Hartford
Gifted
14
Allianz
Gifted
15
Erie Insurance
Gifted
15
17
17
19
19
21
22
22
24
25
26
26
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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