Gartner for Marketers Research

Gartner Digital IQ Index June 30, 2020

Insurance U.S. 2020

Gartner’s Digital IQ Index: Insurance U.S. 2020 benchmarks the digital performance of 52 insurance brands. Digital marketing leaders should use this research to identify leading and lagging insurance brands across P&C and Life categories and benchmark against peers of similar size and scale.

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    Rankings

    52 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Allstate

    Genius

    2

    Progressive Insurance

    Genius

    3

    GEICO

    Genius

    4

    State Farm

    Genius

    5

    Farmers Insurance

    Gifted

    6

    Liberty Mutual Insurance

    Gifted

    7

    Travelers Insurance

    Gifted

    8

    USAA

    Gifted

    9

    Nationwide

    Gifted

    9

    esurance

    Gifted

    11

    American Family Insurance

    Gifted

    12

    Prudential

    Gifted

    12

    The Hartford

    Gifted

    14

    Allianz

    Gifted

    15

    Erie Insurance

    Gifted

    15

    MassMutual

    Gifted

    17

    Aflac

    Average

    17

    Lemonade

    Average

    19

    Mutual of Omaha

    Average

    19

    New York Life

    Average

    21

    MetLife

    Average

    22

    AIG

    Average

    22

    Northwestern Mutual

    Average

    24

    Principal Financial

    Average

    25

    Amica Insurance

    Average

    26

    Chubb

    Average

    26

    The General Automobile Insurance Services, Inc.

    Average

    28

    John Hancock

    Average

    29

    Root

    Average

    30

    Guardian Life

    Challenged

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