Unlock Global B2B Buyer Trends: Latin America

Explore keys to tech buyer behavior in 2021 and beyond.

On-Demand | 15 minutes

Software businesses face difficult questions about the rapidly shifting sales and marketing landscape for 2021 and beyond.

Gartner Digital Markets surveyed business leaders in 15 countries and gathered data from our global network of sites to find out what approaches to the software-buying process changed, and how technology providers should adapt to win their business.

In this webinar, we explore insights from our 2021 Software Global Outlook survey and dive deep into B2B buyer trends we’ve uncovered within Mexico, Brazil and other Latin American markets. We’ll share strategies for digital marketers and sales teams to effectively engage and convert new prospects, no matter where their growth plans take them next.

You will learn:
  • What changes to business technology needs will affect B2B software customers in Latin America.
  • How businesses expect to make technology purchase decisions in 2021 and beyond
  • Data and insights to help software marketers and sales leaders convert leads and retain customers
Thibaut de Lataillade,
Global Vice President, Gartner Digital Markets
Francesco Papagni,
Director, Marketing, Gartner Digital Markets
Guilherme Andrade,
Strategic Marketing Manager, Gartner Digital Markets

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