... evolution is Web 3.0. 63% of digital marketing leaders struggle to offer personalized experiences, according to Gartner. Marketing leaders can leverage Web 3.0 to better understand consumer demand and preferences. Web 3.0 provides relevant customer data, helping digital marketers improve their targeting ...
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... Manufacturing CIOs are under increasing pressure to digitize shop floor operations for improved efficiency, agility and competitiveness. Use of low-code platforms along with strong governance and value-based prioritization can help digitize workflows without expensive, risky full-system replacements ...
... Access Insights Already a Gartner client? CIOs in China are facing uncertainty in technology and strategy decisions, due to both global and domestic pressures, as well as geographic expansion. To overcome these challenges, they can use this Hype Cycle as a strategic tool for continuously delivering bu ...
Analyst(s): Owen Chen | Leo Li | Bin Li | Milly Xiang
... Access Insights Already a Gartner client? Responsibility for delivering technology is increasingly democratized — a trend rapidly accelerated by generative and agentic AI. Heads of enterprise architecture must deploy critical practices, such as adaptive governance and minimum viable architecture, to c ...
... This interactive data story enables marketing leaders to assess their digital performance across four dimensions, benchmarking 1,239 brands in five sectors to evaluate digital aptitude versus top performers and industry peers. When to Use Gartner Research ...
Analyst(s): Justine Szafran | Noam Dorros | Rachel Perry
... Digital sovereignty has become an imperative for nation-state and industry regulators, CIOs, and product leaders. Navigating this reality requires confronting 10+1 “inconvenient truths” about how technology is built, delivered, and controlled. Each inconvenient truth provides three possible action perspectives ...
... Digital sovereignty has become a top-tier strategic priority in governments and commercial organizations across all industries. Product leaders at SaaS and AI vendors must acknowledge these sovereignty requirements and follow one of three deployment approaches to serve clients in a more sovereign way ...
Analyst(s): Rene Buest | Fernando Pereiro | Gregor Petri
... Improving buyer and seller engagement is crucial to winning new business and growing existing accounts. Chief sales officers should use digital sales rooms to speed up deal cycles, improve buyer confidence and experience, and gain actionable insights that improve deal quality, alignment, and sales results ...