Help desk and information technology (IT) support are a critical part of an organization’s digital transformation and customer experience. To manage the growing complexities of operational efficiencies and buyers' expectations, half of the businesses globally have adopted new software in the past two years. Software marketers must understand businesses' challenges and technology investment approaches to capture this opportunity to build a more relevant and successful engagement strategy.
This resource features exclusive data on the help desk and IT support software market uncovered as part of the Gartner Digital Markets 2022 Global Software Buyer Trends Survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the help desk and IT support software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
- The market trends shaping help desk and IT support software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
- Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as help desk and IT support software purchase preferences evolve within a self-driven, nonlinear buyer journey.
- How to better engage buyers in a fast-changing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.