... Maria Carolina Lopez Maria Carolina Lopez is the Senior Manager of Marketing Services at Gartner Digital Markets. She specializes in conversion rate optimization, has experience in both web design and digital marketing, and has worked with companies of all sizes, from startups to large enterprises. Outside ...
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... interested in your software or SaaS product? Buyer Discovery from Gartner Digital Markets can reveal in-market buyers and expand your funnel. Find out how. Kari Test Kari Test is a Manager on the Vendor Marketing team at Gartner Digital Markets. Originally from Annapolis, Maryland, Kari graduated from Elon ...
... Marketing Director of International Marketing at Gartner Digital Markets, where he helps companies grow faster and scale their operations efficiently. He has 14+ years of experience in international, omnichannel marketing and expertise in multilingual digital strategy and execution. Connect with Francesco on ...
... Financial Ecosystems to Combat Digital Giants Plan your competitive strategy with the roadmap that Southeast Asian digital giants have used. The Southeast Asia region is experiencing a transformation of its financial services industry structure through adoption of digital commerce, mobile apps and regulators ...
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... compare the effectiveness of different digital marketing channels by comparing the CPA or the cost incurred for each lead. Why should you measure CPA? CPA is one of the most important metrics for marketers, as it helps measure overall ROI for ad campaigns across digital channels. It creates a direct link ...
... reviews is that, over time, this will lead to more eyeballs on your software product. Getting your first 10 recent reviews can increase your Gartner Digital Markets profile pageviews 8x. Ready to start collecting more recent, verified reviews? Here are 14 surprisingly easy ways to collect them. Andrew Conrad ...
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