Gartner for Marketers Research

Gartner L2 Digital IQ Index April 3, 2019

B2B Manufacturing U.S. 2019

The complexity of B2B manufacturing in the U.S. continues to rise as B2B buyers are spending more time learning — and buying — online. While B2B buyers reward those brands that help them move efficiently through the buying process, many B2B manufacturers struggle to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions. As the pressure to advance up the digital curve increases, B2B marketers at manufacturing companies must dramatically advance their digital competencies through improvements in SEO, investments in site functionality and upgrades to guided selling. This will better position their companies for growth and help defend against existing competition as well as new disruptive threats.

 

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