Gartner for Marketers Research

Gartner L2 Digital IQ Index April 3, 2018

Beauty U.K. 2018

Prestige beauty sales in the U.K. are on the rise, attracting new brands and retailers looking to claim their share of the winnings. Pure-play retailers are gaining consumers through aggressive search strategies and by primarily distributing indie brands. To combat these newcomers, established brands are focusing investments across digital touchpoints. The fifth annual Gartner L2 Digital IQ Index: Beauty U.K. benchmarks the digital performance of 83 brands. Benchmarked categories include color cosmetics, skincare, fragrance and nails.

The Value of Gartner Event Sponsorship

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    87 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Charlotte Tilbury

    Genius

    2

    Benefit Cosmetics

    Genius

    2

    MAC Cosmetics

    Genius

    4

    Urban Decay

    Gifted

    5

    Clarins

    Gifted

    6

    Bobbi Brown

    Gifted

    7

    Clinique

    Gifted

    7

    Elemis

    Gifted

    9

    YSL Beauty

    Gifted

    10

    Maybelline

    Gifted

    11

    Lancôme

    Gifted

    12

    Dior

    Gifted

    12

    L'Oreal Paris

    Gifted

    14

    Kiehl's

    Gifted

    15

    Giorgio Armani Beauty

    Gifted

    15

    Rimmel

    Gifted

    17

    Jo Malone

    Gifted

    18

    Chanel

    Gifted

    19

    Estée Lauder

    Gifted

    20

    Garnier

    Gifted

    20

    Gucci

    Gifted

    20

    Origins

    Gifted

    23

    NARS Cosmetics

    Gifted

    24

    L'Occitane en Provence

    Gifted

    24

    LIERAC

    Gifted

    25

    Burberry

    Gifted

    26

    Avon

    Gifted

    27

    Hugo Boss

    Gifted

    27

    Smashbox Cosmetics

    Gifted

    27

    bareMinerals

    Gifted

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.