Prestige beauty sales in the U.K. are on the rise, attracting new brands and retailers looking to claim their share of the winnings. Pure-play retailers are gaining consumers through aggressive search strategies and by primarily distributing indie brands. To combat these newcomers, established brands are focusing investments across digital touchpoints. The fifth annual Gartner Digital IQ Index: Beauty U.K. benchmarks the digital performance of 83 brands. Benchmarked categories include color cosmetics, skincare, fragrance and nails.
Digital IQ Index April 3, 2018
Beauty U.K. 2018
Rankings
87 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Charlotte Tilbury
Genius
2
Benefit Cosmetics
Genius
2
MAC Cosmetics
Genius
4
Urban Decay
Gifted
5
Clarins
Gifted
6
Bobbi Brown
Gifted
7
Clinique
Gifted
7
Elemis
Gifted
9
YSL Beauty
Gifted
10
Maybelline
Gifted
11
Lancôme
Gifted
12
Dior
Gifted
12
L'Oreal Paris
Gifted
14
Kiehl's
Gifted
15
Giorgio Armani Beauty
Gifted
15
17
18
19
20
20
20
23
24
24
25
26
27
27
27
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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