Gartner for Marketers Research

Gartner L2 Digital IQ Index September 27, 2018

Fashion Global 2018

As global markets and e-commerce heat up, so has competition among luxury fashion brands — especially for millennial wallet share. Leader brands in 2018 are those that rise to meet the expectations of luxury consumers by prioritizing digital competency. However, more often than not, the implementation of new features is uneven. Success requires rapid iteration and an increased focus on aligning digital investments across initiatives and channels.

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    Rankings

    77 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Gucci

    Genius

    2

    Louis Vuitton

    Genius

    3

    Michael Kors

    Gifted

    4

    Ralph Lauren

    Gifted

    5

    Jimmy Choo

    Gifted

    6

    Kate Spade

    Gifted

    7

    Hugo Boss

    Gifted

    8

    Burberry

    Gifted

    8

    Fendi

    Gifted

    8

    Prada

    Gifted

    8

    Tommy Hilfiger

    Gifted

    12

    Saint Laurent

    Gifted

    13

    Balenciaga

    Gifted

    13

    Versace

    Gifted

    15

    Chanel

    Gifted

    15

    Coach

    Gifted

    17

    Calvin Klein

    Gifted

    18

    Givenchy

    Gifted

    18

    Salvatore Ferragamo

    Gifted

    20

    Dior

    Gifted

    20

    Tory Burch

    Gifted

    22

    Bottega Veneta

    Gifted

    22

    Dolce & Gabbana

    Gifted

    24

    Lilly Pulitzer

    Average

    24

    Valentino

    Average

    26

    Marc Jacobs

    Average

    27

    Hermès

    Average

    27

    Lacoste

    Average

    29

    Giorgio Armani

    Average

    29

    Moncler

    Average

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