As global markets and e-commerce heat up, so has competition among luxury fashion brands — especially for millennial wallet share. Leader brands in 2018 are those that rise to meet the expectations of luxury consumers by prioritizing digital competency. However, more often than not, the implementation of new features is uneven. Success requires rapid iteration and an increased focus on aligning digital investments across initiatives and channels.
Digital IQ Index September 27, 2018
Fashion Global 2018
Rankings
77 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Gucci
Genius
2
Louis Vuitton
Genius
3
Michael Kors
Gifted
4
Ralph Lauren
Gifted
5
Jimmy Choo
Gifted
6
Kate Spade
Gifted
7
Hugo Boss
Gifted
8
Burberry
Gifted
8
Fendi
Gifted
8
Prada
Gifted
8
Tommy Hilfiger
Gifted
12
Saint Laurent
Gifted
13
Balenciaga
Gifted
13
Versace
Gifted
15
Chanel
Gifted
15
17
18
18
20
20
22
22
24
24
26
27
27
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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