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Research Oct 2025
... and chemicals brands must proactively track how top players succeed. This research provides an analysis of the Digital IQ Index performance of 127 manufacturing and chemicals brands by digital marketing dimension, performance class and business category. Index Performance Category Performance Gartner Recommended ...

Analyst(s):   Alan Lopez   |   Philip Black   |   Yash Rastogi   |   Priyanka Narang
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Premium Research May 2025
... CHROs must increase their digital effectiveness to drive strategic technology initiatives within the HR function and the broader organization. Use this self-assessment to gain insight into the mindsets and attitudes related to digital technology and improve your own digital effectiveness. Overview About ...

Analyst(s):   Antoinette Chang
Premium Research Apr 2026
... This report provides an overview of the methodology underpinning the Gartner Digital IQ. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Natalia Perkins   |   Noam Dorros
... Exploring the world of art and reading fiction are some of her usual happy distractions outside of work. Connect with Amita on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of ...
Premium Research Jul 2025
... behaviors and economic headwinds challenge monobrand retailers’ digital marketing performance. Monobrand retail CMOs can use this research to understand the latest industry trends among consumers and competitors to drive improved digital marketing performance. Introduction Analysis Contributors Gartner ...

Analyst(s):   Kassi Socha   |   Matt Moorut
Research August 05 2020
... Gartner Digital IQ Index August 5, 2020 Digital IQ Index: Specialty Retail, U.S., 2020 Gartner’s Digital IQ Index: Specialty Retail U.S. 2020 benchmarks the digital performance of 61 retail brands. Chief marketing officers focused on building digital marketing strategies should use this research to identify ...
Premium Research Apr 2025
... As luxury retail brands navigate uncertainty, CMOs and their teams must protect their digital commerce and advertising investments to drive growth. Use this research to learn what digital trends are affecting the luxury retail industry and how these trends impact future strategy. Introduction Analysis ...

Analyst(s):   Kassi Socha
Premium Research Sep 2025
... heavily on paid media to drive growth as organic website traffic plummets and competition rises on digital channels. Combined with consumers’ growing distrust of big brands, CMOs must improve their digital marketing strategy to unlock incremental growth in times of uncertainty. Introduction Analysis Gartner ...

Analyst(s):   Greg Carlucci
Research October 26 2020
... Digital IQ Index October 26, 2020 Luxury, China, 2020 Gartner Digital IQ Index: Luxury, China, 2020 benchmarks the digital performance of 70 luxury brands. Chief marketing officers and digital marketing leaders should use this research to benchmark against peers, and to identify industry leaders and ...
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