Gartner for Marketers Research

Gartner L2 Digital IQ Index July 1, 2019

Spirits US 2019

Online alcohol delivery is a bright spot of growth in a sector where consumers increasingly moderate consumption. Leaders are shifting budgets toward digital channels to capture consumer attention as preferences shift. These brands are leapfrogging laggards by combining digital investments and partnerships with key retailers and online publications to multiply their online reach and provide consumers with content and research information. As consumer preferences change, Index brands must change alongside them to remain top of mind.

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    Rankings

    69 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Johnnie Walker

    Genius

    2

    Hennessy

    Genius

    3

    Maker's Mark

    Gifted

    4

    Patrón

    Gifted

    5

    Absolut Vodka

    Gifted

    6

    Jameson

    Gifted

    7

    Smirnoff

    Gifted

    8

    Jack Daniel's

    Gifted

    9

    Crown Royal

    Gifted

    10

    Captain Morgan

    Gifted

    11

    Don Julio

    Gifted

    11

    Rémy Martin

    Gifted

    13

    Jim Beam

    Gifted

    14

    Bacardi

    Gifted

    15

    Grey Goose

    Gifted

    16

    The Macallan

    Gifted

    17

    Bulleit

    Gifted

    17

    Hendrick's Gin

    Gifted

    19

    Bailey's Irish Cream

    Gifted

    20

    Tito's

    Gifted

    21

    Jose Cuervo

    Gifted

    21

    Malibu

    Gifted

    23

    Ketel One

    Gifted

    24

    The Glenlivet

    Gifted

    25

    Bombay Sapphire

    Average

    26

    Cîroc

    Average

    26

    Tanqueray

    Average

    28

    Cointreau

    Average

    29

    Casamigos

    Average

    30

    Belvedere Vodka

    Average

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