Online alcohol delivery is a bright spot of growth in a sector where consumers increasingly moderate consumption. Leaders are shifting budgets toward digital channels to capture consumer attention as preferences shift. These brands are leapfrogging laggards by combining digital investments and partnerships with key retailers and online publications to multiply their online reach and provide consumers with content and research information. As consumer preferences change, Index brands must change alongside them to remain top of mind.
Digital IQ Index July 1, 2019
Spirits US 2019
Rankings
69 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Johnnie Walker
Genius
2
Hennessy
Genius
3
Maker's Mark
Gifted
4
Patrón
Gifted
5
Absolut Vodka
Gifted
6
Jameson
Gifted
7
Smirnoff
Gifted
8
Jack Daniel's
Gifted
9
Crown Royal
Gifted
10
Captain Morgan
Gifted
11
Don Julio
Gifted
11
Rémy Martin
Gifted
13
Jim Beam
Gifted
14
Bacardi
Gifted
15
Grey Goose
Gifted
16
17
17
19
20
21
21
23
24
25
26
26
28
29
30
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