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Premium Research Sep 2025
... features inputs from 20 Gartner Research Board for Global CIOs and Data and Analytics Research Board members on digital portfolio management. It outlines members’ approaches to categorizing digital portfolios, ranking the IT cost-reduction levers, and managing sourcing flexibility. Overview Summary of Results ...

Analyst(s):   Consult the Board Research Team
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Premium Research Sep 2025
... in B2B buying, CSOs neglect to acknowledge the role of digital channels in supporting their top priorities and challenges: customer acquisition, account management and growth, and GTM optimization. CSOs must lead their GTM Council to deploy digital tactics to unlock sales success. Overview Strategic Planning ...

Analyst(s):   Mike Lowndes   |   Aditya Vasudevan   |   Luke Tipping
Premium Research Nov 2025
... After 10 years, organizations are at various stages in their digital transformation journeys. However, AI is disrupting even these transformations. What will business look like when AI and automation change the nature of competition and value, what a customer is, what a product is, your operating model ...

Analyst(s):   Kristian Steenstrup   |   Hung LeHong   |   Brook Selassie   |   Don Scheibenreif   |   Marc Kerremans   |   Syeda Younus   |   David Furlonger   |   Helen Poitevin   |   Kristin Moyer   |   Christophe Uzureau
... retention and growth initiatives. The B2B software buying journey is becoming more complex as buyers’ behavior and preferences are shifting toward digital-first, self-guided decisions. Software and SaaS vendors struggling to identify prospects’ purchase intent and track the ever-shifting buyer behavior ...
... sales. Streamline your SaaS channel mix and level up your brand-building strategy with a profile on Gartner Digital Markets. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals ...
... software reviews sites Testimonials from peers validate the features and benefits buyers expect to receive from a software solution. According to Gartner Digital Markets’ 2021 Global Buyer Trends Survey, nearly 78% of buyers check reviews before making a purchase. Collect, evaluate and feature customer review ...
... selective in choosing channels to feature your brand? As a B2B brand, your business faces an enormous challenge in adapting marketing campaigns to digital channels due to the breadth of the options available. While there’s no need to limit yourself to a few marketing channels, don’t feel the need to target ...
... intent data to break into more deals and increase win rates over time. Patrick Fischer Patrick Fischer is the Vice President of Sales for Gartner Digital Markets. He has more than 20 years of sales and sales leadership experience with a passion for motivating his teams to consistently surpass their goals ...
... Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside of work, he enjoys reading thriller novels and Urdu poetry, as well as spending time with his dog. Connect with Shubham on LinkedIn. Get the Gartner Digital Markets ...
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