As consumers increasingly conduct online research when shopping for auto, home and life insurance, Index brands face two emerging threats. First, price comparison sites are encroaching upon Index brand search real estate, increasing transparency in an already price-sensitive environment. Second, commoditization of insurance continues to attract insurtech disruptors that appeal to digital-native millennials buying insurance for the first time.
Digital IQ Index June 5, 2018
Insurance U.S. 2018
Rankings
49 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
State Farm
Genius
2
Allstate
Genius
3
Liberty Mutual Insurance
Genius
4
Progressive Insurance
Gifted
5
GEICO
Gifted
6
American Family Insurance
Gifted
6
Farmers Insurance
Gifted
8
Travelers Insurance
Gifted
9
Aflac
Gifted
9
USAA
Gifted
11
Nationwide
Gifted
12
AIG
Gifted
12
Prudential
Gifted
14
MassMutual
Gifted
15
MetLife
Gifted
16
17
18
18
20
20
22
23
23
25
26
27
27
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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