Of the brands profiled in the second annual Digital IQ Index: Insurance, all offer some level of service across many aspects of the digital spectrum. However, despite these efforts and prospects’ willingness to provide data, insurance providers keep their digital distance. In the digital ecosystem, separating the winners from the losers is not based on which digital elements an insurer merely possesses, but often how they translate their efforts into holistic experiences across multiple customer journeys. With numerous voids to fill, new players have emerged.
Digital IQ Index July 9, 2019
Insurance US 2019
Rankings
54 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
State Farm
Genius
2
GEICO
Genius
3
Allstate
Gifted
3
Liberty Mutual Insurance
Gifted
5
Progressive Insurance
Gifted
6
Nationwide
Gifted
7
Farmers Insurance
Gifted
8
Aflac
Gifted
9
American Family Insurance
Gifted
10
Prudential
Gifted
11
MassMutual
Gifted
12
TIAA
Gifted
12
The Hartford
Gifted
12
USAA
Gifted
15
Principal Financial
Gifted
16
16
18
19
19
19
22
23
24
25
26
27
27
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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