Gartner for Marketers Research

Digital IQ Index July 9, 2019

Insurance US 2019

Of the brands profiled in the second annual Digital IQ Index: Insurance, all offer some level of service across many aspects of the digital spectrum. However, despite these efforts and prospects’ willingness to provide data, insurance providers keep their digital distance. In the digital ecosystem, separating the winners from the losers is not based on which digital elements an insurer merely possesses, but often how they translate their efforts into holistic experiences across multiple customer journeys. With numerous voids to fill, new players have emerged.

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    Rankings

    54 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    State Farm

    Genius

    2

    GEICO

    Genius

    3

    Allstate

    Gifted

    3

    Liberty Mutual Insurance

    Gifted

    5

    Progressive Insurance

    Gifted

    6

    Nationwide

    Gifted

    7

    Farmers Insurance

    Gifted

    8

    Aflac

    Gifted

    9

    American Family Insurance

    Gifted

    10

    Prudential

    Gifted

    11

    MassMutual

    Gifted

    12

    TIAA

    Gifted

    12

    The Hartford

    Gifted

    12

    USAA

    Gifted

    15

    Principal Financial

    Gifted

    16

    Allianz

    Gifted

    16

    Northwestern Mutual

    Gifted

    18

    Amica Insurance

    Gifted

    19

    Erie Insurance

    Average

    19

    Mutual of Omaha

    Average

    19

    Travelers Insurance

    Average

    22

    MetLife

    Average

    23

    TransAmerica

    Average

    24

    AIG

    Average

    25

    Chubb

    Average

    26

    AXA

    Average

    27

    Auto-Owners Insurance

    Average

    27

    Lemonade

    Average

    29

    New York Life

    Average

    30

    New Jersey Manufacturers Insurance Company

    Challenged

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