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Webinar On-Demand
... R&D teams are under increasing pressure to deliver breakthrough innovation faster — and with fewer resources. Agentic AI offers a powerful new advantage by autonomously managing parts of the ideation, planning, and design process, helping R&D leaders shorten development cycles and boost productivity ...

Analyst(s):   Wallace Puckett   |   Carolyn Botz
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... commencing in the middle of the funnel. Execute this strategy with the guidance from our on-demand webinar: How monday.com Captures Demand with Gartner Digital Markets Three considerations when prioritizing between lead generation and demand generation As a software marketer, you’ll need to utilize tactics ...
... ABM Strategy with Buyer Intent Data.” Register Now. Aaron Henckler Aaron Henckler is the Managing Vice President of New Market Programs for Gartner Digital Markets. He is an experienced strategy consultant and proven operations leader with a track record of establishing scalable capabilities in product ...
... India, and has created content for some of the world’s leading technology products and companies. Connect with Rupal on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of ...
Research January 29 2026
... Improve Employee Experience to Drive Improvements in Customer Experience Identify key factors to improve employee journey and empower employees to positively impact the CX. Experts: Gene Phifer Organizations recognize the importance of great customer experience (CX), but often struggle to understand wh ...
Webinar On-Demand
... operating model intentionally designed around AI’s strengths rather than human constraints. In this session, Gartner will share insights from AI‑native transformation initiatives, outlining how to redesign operating models, evolve organizational structures with new AI‑aligned roles, and upgrade the technology ...

Analyst(s):   Snigdha Dewal   |   Tess Frenzel
... shows businesses that source over 40% of their leads from marketing experience higher conversion rates than others[1]. By driving engagement through digital content, marketers can capture the attention of buyers researching products or services, who would otherwise remain untapped. In this article, we discuss ...
... and how ready they are to adopt it. For instance, security and data privacy are the top reasons that buyers select a vendor, according to Gartner Digital Markets' research. Crafting a GTM strategy can help SaaS providers: Develop a market analysis by sizing up target segments, including key stakeholders ...
Premium Research Feb 2024
... This document focuses on the first phase of product/service transformation — the transformation opportunities assessment. It collates best practices, tools and frameworks designed to help strategy leaders identify and prioritize opportunities for transforming a current product/service. Analysis Research ...

Analyst(s):   Corporate Strategy Research Team
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