... Organizations frequently prioritize small digital investments with limited returns due to challenges in identifying and funding larger transformational initiatives. This research aids portfolio management leaders in optimizing funding strategies to support significant digital technology investments and enhance ...
Analyst(s): James Boyle
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... communications strategies, check out Gartner Digital Markets' Lead Management Guide. The Software Marketer's Guide to Paid Media Generate more high-quality leads with less budget. Samantha Bonanno Samantha is a Senior Specialist Analyst for Gartner Digital Markets, where she offers insight and thought ...
... ________________________________________________________________________________ *Source: Gartner Digital Markets 2021 COVID-19 Impact on Business Strategy Results presented are based on a Gartner Digital Markets study conducted to understand the current practices around demand, buying practices and investment ...
... serving as a strategic advisor to CFOs, FP&A leaders, and finance transformation executives. With a passion for rewiring how organizations forecast, Matthew helps enterprise leaders navigate technology-enabled transformation and connect digital capabilities to measurable business outcomes. He engages with ...
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... Digital commerce is a key enabler of customer engagement and commercial growth, yet amid economic uncertainties, organizations struggle to justify the ROI of new technology investments. This Hype Cycle helps digital commerce leaders tune into the latest technology trends to make wise investment decisions ...