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Research January 31 2024
... marketing must embrace approaches such as product-led growth, developer marketing and communities, and partner ecosystems.. This initiative covers go-to-market approaches that can attract and activate engagement with users, developers and partners to increase revenue velocity with less friction. Topics in ...
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Research January 15 2019
... efforts on some key elements. Gartner can help technology product marketers help find solutions to the following questions: How can we better understand market and competitive dynamics to improve our marketing strategy? How do we determine ideal customer profiles for organizations we target to drive targeting ...
Research February 07 2019
... Product Marketing Impact Primer for 2019 To gain market share and increase deal velocity, technology product marketers must use holistic approaches that produce tangible impact on the business. Analysts: Michael Maziarka, Christy Ferguson Finding potential technology buyers and effectively communicating ...
Premium Research Jan 2025
... distribution, more organizations are exploring DAM platforms. Digital marketing leaders must clearly define their requirements and use cases to navigate this market. Overview What You Need to Know Analysis Acquia Adobe Aprimo Bynder Canto CELUM Cloudinary Fotoware Hyland MediaValet OpenText Orange Logic Sitecore ...

Analyst(s):   Serena Mushigo   |   Karen Lee   |   Aparajita Mazumdar   |   Tia Smart   |   Rene Cizio   |   Susan Graeme
Insight Report April 16 2021
... action to “win in the turns” and seize opportunities with discipline and confidence. Four trends affecting recruiting Discover key recruiting workforce, market, design and cross-functional trends likely to affect recruiting leaders’ decisions as we move toward the start of 2020. ...
Research December 03 2018
... Insight Report December 3, 2018 Fashion Global: Targeting the Chinese Luxury Consumer Chinese consumers are a growing force in the luxury market, and brands need to ensure they tailor global strategies to properly cater to this valuable demographic. However, brands currently aren’t doing enough to localize ...
Research March 08 2018
... Jones Healthcare provider CIOs are at the center of discussions on how to leverage digital technology to create this scale. They confront both the market forces that drive the change and the realities of how far digital technology can go to support the change needed. The path forward for CIOs is to pursue ...
Research May 2019
... validation and moderation process in an effort to ensure they are authentic. This document synthesizes Gartner Peer Insights’ content in digital commerce market for the previous year. This peer perspective, along with the individual detailed reviews, is complementary to expert research and should play a key ...

Analyst(s):   Peer Contributors
Research November 12 2020
... organizations invest significant time and money in choosing the right cloud provider and the provider’s product combinations. But the complex provider markets change fast. Cloud vendors rotate and change their products frequently. Products are priced, sized and offered differently by vendors. Gartner Cloud ...
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