Planning and Segmentation Primer for 2019

Analysts: Molly Beams

Many factors typically determine the success rate for a technology marketing campaign, both strategic and tactical ones. But the likelihood of success goes up significantly when technology marketers are focusing their efforts on some key elements. Gartner can help technology product marketers help find solutions to the following questions:

• How can we better understand market and competitive dynamics to improve our marketing strategy?
• How do we determine ideal customer profiles for organizations we target to drive targeting and segmentation decisions?
• What drives technology purchases, and who are the decision makers and influencers involved in the process?

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