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Research Feb 2026
... Access Insights Already a Gartner client? National defense is shifting from preprogrammed and static software-defined systems to physical-AI-enabled capabilities that adapt, predict, and optimize in real time. This innovation spectrum equips product leaders with insights to shape portfolios, roadmaps, ...

Analyst(s):   Jonathan Davenport
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Research Mar 2021
... increased 10.4% to $466.2 billion. The winning performers, like AMD, MediaTek and NVIDIA, had exposure to hyperscale, PC, ultramobile and 5G handset end markets, while the underperformers were linked to automotive and industrial electronics. Table of Contents List of Tables Overview Gartner Recommended Reading ...

Analyst(s):   Masatsune Yamaji   |   Ben Lee   |   Amy Teng   |   Kanishka Chauhan   |   George Brocklehurst   |   Anushree Verma   |   Nolan Reilly   |   Rajeev Rajput   |   Jon Erensen   |   Andrew Norwood   |   Alan Priestley   |   Bill Ray   |   Nikita Singh   |   Roger Sheng   |   Joseph Unsworth   |   Juhi Gupta
Research January 28 2026
... may be. To align customer acquisition with the product-market fit, tech CEOs must: Refine product positioning to align the company’s SaaS product with the market’s unique and compelling reason to use and buy. Evolve positioning toward product-market fit to demonstrate the potential to deliver predictable ...
eBook August 17 2026
... human-AI workforce are: Set a clear vision aligned to AI ambition, secure cross‑functional buy‑in and guide talent investments. Evaluate current skills, identify gaps and measure readiness to guide targeted talent investments. Redesign roles, workflows and structures to optimize how humans and AI deliver ...
... ____________________________________________________________________ Survey Methodology Gartner Digital Markets’ 2023 SMB Buyer Trends Survey Results presented are based on a Gartner Digital Markets' 2023 Small and Midsize Business Buyer Trends Survey conducted online from September 2022 to October 2022 ...
Research Apr 2024
... Despite a 16% decline, Intel regained the top spot from Samsung Electronics, which registered the lowest growth in the top 10, due to a weak memory market. Table of Contents List of Tables Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kanishka Chauhan   |   Alan Priestley   |   Bill Ray   |   Rajeev Rajput   |   Kartikay Gulani   |   Roger Sheng   |   Ben Lee   |   Yashika Goyal   |   Masatsune Yamaji   |   Nikita Singh   |   Shrish Pant   |   Jon Erensen   |   Anushree Verma   |   Tim Mahon   |   Stacey Yin   |   Jainendra Singh   |   Joseph Unsworth
... profiles across Capterra, GetApp and Software Advice. The Software Marketer's Guide to Paid Media Generate more high-quality leads with less budget. Kari Test Kari Test is a Senior Marketing Manager at Gartner Digital Markets focused on helping software marketers improve campaigns and maximize ROI. Originally ...
... them. Use those findings to guide your team as you build a sustained expansion path. For downloadable communication and outreach templates to help you test out communications strategies, check out Gartner Digital Markets' Lead Management Guide. The Software Marketer's Guide to Paid Media Generate more ...
... campaign opportunities to reach in-market software buyers? Learn more about sponsored profiles. B2B Lead Nurturing Guide Convert interested buyers into sustainable revenue growth. Jeff Schwartz Jeff Schwartz is an Area Vice President for Sales at Gartner Digital Markets. He has worked with Gartner for 5 ...
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