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Premium Research Sep 2024
... Operational effectiveness and cost reduction will force early adoption of energy-efficient generative AI hardware technology. Product leaders must align their offerings with client goals, providing solutions that are easy to deploy, cost-effective and capable of minimizing system power consumption. ...

Analyst(s):   Menglin Cao   |   Gaurav Gupta   |   Alan Priestley   |   Joseph Unsworth   |   Akhil Singh   |   Nikita Singh
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Premium Research Nov 2024
... The total cost of operation for GenAI models will undermine a GenAI project’s ROI. Product leaders deploying AI at scale can achieve their energy efficiency goals by selecting the optimal hardware and designing software for the targeted use case of their model. Overview Analysis Background and Context G ...

Analyst(s):   Gaurav Gupta   |   Akhil Singh   |   Alan Priestley   |   Joseph Unsworth   |   Menglin Cao   |   Nikita Singh
Premium Research Dec 2024
... GenAI startups in India are innovating with multilingual and multimodal experiences to help clients meet their business growth and competitive differentiation needs. Product leaders must act now to capitalize on these advancements to differentiate in India’s competitive multilingual GenAI market. Ove ...

Analyst(s):   Vibha Chitkara   |   Pankaj Verma   |   Arup Roy   |   Rishi Padhi   |   Vivek Tomar   |   Aakanksha Bansal
Premium Research Feb 2024
... Product leaders must align target use cases, value propositions and the consequent business differentiator investments to gain traction. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Case Representation in Patterns Gartner Research ...

Analyst(s):   Akhil Singh   |   Aakanksha Bansal   |   Annette Jump   |   Annette Zimmermann   |   Nick Ingelbrecht   |   Vibha Chitkara
Premium Research Oct 2024
... The latest hardware and software upgrades don’t fully address near-term power efficiency and capacity issues. This research helps product leaders align their resources to boost profits and pass on savings to customers for GenAI workloads. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Joseph Unsworth   |   Nikita Singh   |   Akhil Singh   |   Alan Priestley   |   Gaurav Gupta   |   Menglin Cao
Article July 22 2026
... AI becomes increasingly embedded in marketing functions. Assessing strategic marketing decision support opportunities Before scaling AI-powered decision support, CMOs should assess potential use cases through a balanced lens of strategic impact, risk and complexity, effort, and cost. Although AI can help ...
... decisions. Trusted insights Forward-thinking insights, verified peer-driven research, and robust metrics and data help clients make the right decisions. Strategic advice One-to-one guidance helps clients focus on the issues and opportunities that truly matter. Practical tools Tools and programs help clients ...
Research Jan 2017
... who understand how digital technologies can revolutionize business capabilities, accelerate innovation and promote industry transformation can use our 2017 research to find the best opportunities, avoid pitfalls and increase the strategic relevance of IT. Scope Analysis Top Challenges and How Gartner ...

Analyst(s):   Rich McAvey
Article July 07 2026
... Three core themes emerge, spanning both foundational technologies and AI. Extended insights are driving smarter decision-making Advanced data management, analytics and modeling are increasingly emphasized to drive better business insights and strategic planning via embedded intelligence. Extended insights ...
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