Marketing and Communications

The Gartner 2022 Martech Survey: New Insights to Maximize ROI

| 1 hour

According to the Gartner 2022 Marketing Technology Survey, with the rise of economic uncertainty, the utilization of marketing technology capabilities has fallen substantially, despite consistently high investment. To counter the risk of millions in wasted martech budget dollars, CMOs must ensure that their martech stack enhances business capabilities as efficiently as possible, all while adapting to the new privacy challenges of a cookieless world. Join this complimentary webinar where Gartner expert Benjamin Bloom shares insight into how you can calibrate efforts and ensure that marketing technology investments return value, unlock data and enable growth.

  • Learn about resource and skill gaps that undermine martech stack utilization
  • Understand which martech trends to adopt and which ones to ignore to maximize ROI
  • Gain insight into 3 organizational models that can improve collaboration with IT

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Benjamin Bloom

VP Analyst

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