Marketing and Communications

Generate Audience Support Through Social Impact

| 1 hour

Consumers, employees and activist investors alike demand that organizations be more accountable for making a positive societal impact. This responsibility also places greater scrutiny on organizations’ efforts to deliver this impact. These emboldened audiences have shifted traditional power dynamics, punishing companies that fail to authentically deliver social good. This complimentary webinar explores how communications leaders can develop a compelling social impact strategy that connects with important audiences and generates active support from employees, consumers and investors.

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Discussion Topics:
  • Uncover audiences’ expectations for social impact by your organization
  • Learn what motivates support from employees, consumers, and community activists
  • How communications leaders can design the most effective social impact strategies

Hosted by

Dorian Cundick

VP, Advisory


Matt Moorut

Sr Principal Analyst


Elizabeth Kilbride

Sr Specialist, Research

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