Marketing and Communications
Consumers, employees and activist investors alike demand that organizations be more accountable for making a positive societal impact. This responsibility also places greater scrutiny on organizations’ efforts to deliver this impact. These emboldened audiences have shifted traditional power dynamics, punishing companies that fail to authentically deliver social good. This complimentary webinar explores how communications leaders can develop a compelling social impact strategy that connects with important audiences and generates active support from employees, consumers and investors.
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Sr Principal Analyst
Sr Specialist, Research
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